Start your crypto business

Your markets, your coins, on your domain! HollaEx® is more than just a white-label exchange, it is an open-source crypto kit that connects your business to the blockchain world.

View an interactive demo here.

How does HollaEx Work?


exchange set up

Add your coins and markets to your exchange and host it locally or on the cloud.


Branding & customizations

Customize your platform and start marketing it your own website.


Onboard your Users

Onboard your users and allocate your digital assets. Invite your team to help manage.

"Not just a white-labeled crypto exchange solution, HollaEx has given KoinKoin access to a network of like-minded exchange operators & the ability to make digital assets available across Africa & beyond."

KoinKoin logo using HollaEx

Why HollaEx

Set up coins and markets in minutes on your very own exchange. Now you can focus on business while HollaEx's white label handles the blockchain stuff.

<div>Icons made by <a href="" title="Vitaly Gorbachev">Vitaly Gorbachev</a> from <a href="" title="Flaticon"></a></div>

Automated trade matching engine inside

It's made for the dedicated type of person that doesn’t want their exchange solution sugar-coated, while still seeking accessibility and autonomy.

<div>Icons made by <a href="" title="Vitaly Gorbachev">Vitaly Gorbachev</a> from <a href="" title="Flaticon"></a></div>

Backend exchange operator control panel

Manage everything from your own  operator control panel. Deploy crypto capital, create user tiered accounts levels and so much more!


Exchange Counts





Award winning white label software

HollaEx is a leader in Cryptocurrency Exchanges on G2

HollaEx in the media

White label software FAQ

Do I have to pay to add new assets and markets?

Upgraded plans are required to list custom asset. One free custom asset activation is included on upgraded 🔗cloud plans and 🔗DIY Boost.

To add multiple custom asset a donation of 10,000 XHT is required for each asset. Please 🔗contact us if you require activation of multiple custom asset.

Coin & Market Pairs

Can I use a different wallet custody such as Bitgo and connect that to my exchange?

This is possible for verified and vetted clients using an Enterprise solution (🔗private network). Your exchange will be hosted on-premise with training option etc. To register your interest, simply 🔗reach out and share the details about your venture.

Wallet & Transaction

What is the minimum trading fee I can set?


Cloud Basic: 0.3% maker and 0.3% taker

Crypto Pro: 0.1% maker and 0.1% taker

Fiat Master: 0% maker and 0.0% taker


DIY Basic: 0.3% maker and 0.3% taker

DIY Boost: 0% maker and 0.0% taker


I want to know examples of successful exchange using your solution

The best way to get recent live exchange example is to reach out. You can also get a live demonstration of the white label software back office and other difficult to review areas.

Available publicly is a 🔗white label customer stories sections and the 🔗HollaEx Pro exchange which trades 24/7 with operational deposit and withdrawals that uses 100% of the 🔗HollaEx Kit exchange software. Anyone can try trade on the HollaEx Pro exchange with real crypto. To do so, simply register and login, deposit, and trade. Alternatively, a live market list can be viewed without registration 🔗here.


What is the HollaEx cryptocurrency exchange solution?

HollaEx® is a white-label exchange with a difference - we offer our clients an open-source cryptocurrency kit to help businesses with their blockchain development plans. Launch your crypto offering with our white-label services today.

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Do you offer IOS, Android app for exchange?

The exchange software does offer an iOS or Android app at cost. There is also a dedicated Windows and macOS white label exchange application. To get access to the app simply reach out at

The exchange website is fully compatible with mobile and is responsive. The mobile web version is available through the mobile browser. We have an open source code built in react native that you can utilize to build on your own for free. It provides both iOS and Android support.

Exchange Features

What's exchange software?

Exchange software is a solution for trading assets such as cryptocurrencies, security tokens, and other digital assets. These systems typically have high liquidity in the market and offer a variety of tools to make the exchange process easy. Some of the features that these systems may provide include price tracking, portfolio management, and efficient trade execution. If you are looking to buy or sell digital assets, a cryptocurrency exchange platform with a strong reputation and advanced features can help you to maximize your returns.

White Label

What is white-label software?

A white-label cryptocurrency exchange is a service produced by a singular company that is rebranded by other businesses. In other words, white-label cryptocurrency exchanges rent software from other companies to use as their service.

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What are the benefits of a white-label crypto exchange?

A white-label cryptocurrency platform is a cost-effective approach for developers since the exchange’s core features are easily customizable and can be configured depending on the individual buying-selling needs of traders.

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What are smart contracts?

Smart contracts are programs stored on a blockchain, only running when predetermined conditions are met. 

When used on a crypto exchange platform, smart contracts execute an agreement between two traders to buy and sell digital assets through the blockchain and without an intermediary. Smart contracts are beneficial for advanced security features and are often integrated into KYC/AML verifications. 

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Is running a crypto exchange platform a good business model?

Running your cryptocurrency/digital assets exchange can be highly profitable, bringing significant profits despite the fluctuating market. 

The profit from a digital asset exchange will be stable even though the market fluctuates, as you’ll receive a regular income from commission.

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What are liquidity providers?

Liquidity providers are financial institutions that act as a middleman in security markets. A liquidity solution involves buying volumes of assets from suppliers and redistributing them to financial institutions that make them available to retail investors.

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What is fiat currency?

Fiat currency is a legal tender issued by a government with no fixed value and is not backed by a tangible asset. For example, the US dollar and the UK pound are fiat currencies.

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Find more answers here.

See HollaEx in Action

Discover the advantages of HollaEx® — Boost revenue, generate new income streams, and simplify asset listings with our live white label exchange demonstration.

  • Streamline digital asset listing

  • Shape new business strategies

  • Expand your business's revenue potential

Ready to get a live demo?

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