White Label Crypto Exchange Platform
A ready made exchange solution with Bitcoin, Ethereum and other popular digital tokenized assets.

Digitial marketplace
Blockchain technology enables the digitization and easy transfer of assets over the internet as tokens or crypto coins. Tokenization allows for the conversion of illiquid assets into liquid, tradable assets. This includes a wide range of currencies, commodities, stocks, bonds, capital funds, metals, and even energy. The increasing number of tokenized assets available will also expand the opportunities for individuals to engage in marketplaces, exchanges, trading, and investing.
Crypto Exchange Software
HollaEx® has developed an open-source white label exchange software to address the evolving financial sector. Our software specializes in cloud exchange hosting, customizability, built-in liquidity, and fast time-to-market capabilities.
HollaEx® is suitable for a variety of businesses, including existing crypto exchange companies looking to upgrade, IT companies, fintech firms seeking to offer additional crypto services, and entrepreneurs starting a new online business. With its advanced technology, HollaEx® is capable of supporting trading operations and the creation of new crypto-based business applications.
View a live exchange using the white label software here.

Highly awarded white label software
Solution offering
Modular Architecture
HollaEx's microservices-based, modular architecture allows for smooth integration of new workflows and features. This makes it easy for businesses to rapidly expand and innovate using our open-source system. All platforms running on HollaEx utilize this modular architecture.
Custody Solution
HollaEx offers top-level security for digital assets. We have over a decade of experience in hot and cold wallet solutions. Our hot wallets allow for easy access to funds while our cold wallets provide added security for long-term storage.
Enterprise-Grade Back End Platform
Our solution is powered by a crypto core trading engine system, which is designed to support all aspects of digital asset trading and the development of advanced fintech products. This system ensures effective and efficient performance on our platform.
Crypto on and off ramp and payments
HollaEx allows for the implementation of on and off ramps for fiat payment products. HollaEx offers various options for white-label debit cards, online e-commerce payments, and more. Simply provide your ramp information and our team can begin the integration process immediately.
Crypto Wallet
HollaEx's built-in crypto wallet solution supports all major fiat assets and cryptocurrencies. It allows for the seamless conversion and instant purchase of various digital assets. The wallet also offers QR code support and other authorization methods for secure crypto transactions and payments.
Robust Security
Our white label crypto exchange software, HollaEx, is equipped with advanced security features including data encryption, two-factor authentication, cold storage, biometric authentication, multi-signature wallets, access management, action logging, and more. These multi-layered security measures ensure the protection of your digital assets and sensitive data.
White label crypto videos
Find the best crypto white label exchange videos on YouTube.
Using HollaEx's dashboard to setup your exchange
This video details the 5 steps required to get your HollaEx exchange set up from your browser's dashboard. This process is common to both Cloud hosting and DIY hosting and allows you to set up the foundation of your own HollaEx exchange.
Add your coin or token to your exchange in 5 minutes
In this video, the tools that HollaEx has to customize your exchange through the browser are explained and demonstrated. HollaEx provides a suite of tools that allow creating your own visual aesthetic on your exchange without having to have any programming skills to make your exchange stand out and really be your own.
How to customize & rebrand your exchange
This video covers the do-it-vourself (DIY) exchange setup for selfhostina an exchange locally on vour own machine. It utilizes the open-source white-label HollaEx Kit sourced from GitHub and walk through the most important steps in the HollaEx documentations.
HollaEx Features
Core crypto system as a back-office solution
Integrated liquidity (for major markets such as BTC & ETH)
Increase listing viability on CoinMarketCap or CoinGekco
Crypto, token and digital asset exchange platform. Create your own tokenomics system.
Multi-signature wallets for safe storage and transfer of assets
Find an extensive list of white label how-to videos on YouTube.
Multi-payment gateway and crypto, flat and on/off ramps
Automated identity verification for KYC/AML compliance
Instant P2P money transfers via email internally within HollaEx network
HollaEx white label app iOS, Android, Windows and macOS (upon request)
Compliance with industry standards & regulations (region dependent)
Banking integration options, including the ability to use your own banking partner.
Secure crypto custody backed by multiple years in the industry and opened-sourced
Extended APIs and adv streaming WebSocket
Credit card integration options, including the ability to use your own credit card partner
Fast editing and rebranding features to make your platform truly yours
Intuitive admin backend panel (Operator Control Panel)
Real-time transfer & exchange of fiat currencies (requires integration)
Fiat to crypto, and crypto to fiat transactions support
Multiple risk management capabilities
Exchange rates management & OTC broker system
Multi-currency accounts (various national fiat currencies)
Smart transaction fees management
Login into the dashboard to view all the features
Multiple Use-cases
As a comprehensive crypto white label, HollaEx offers multiple use cases for a range of businesses, from exchanges, IT development companies and small online money exchange shops to large fintech enterprises. HollaEx is your go-to crypto system and the source for accessing the world of blockchain-based finance.

Multi-asset exchange
Enable the buying, selling and converting of various digital assets such as cryptocurrencies, tokens (utility or security), commodities and other tokenized assets.
Investment platform
Enable users to safely and strategically invest in digital assets and financial markets globally.
Liquidity solution
Our platform offers trading services for a wide range of digital assets, thanks to our network of liquidity providers. This gives our operators access to a diverse selection of liquid crypto markets.
Crypto deposits and payments
Allow payments with cryptocurrencies for your token, serice and products in the real world as well as peer-to-peer payments.
Custody & Clearing solutions
Ensure smooth and successful deposits and withdrawals for major blockchain assets. Allow for fast trading operations and provide a platform where your users can secure and storage their digital assets.
Platform & Security Features
Microservices-based modular architecture. Longest open-sourced battle-tested exchange software.
Transactions requests management through HollaEx trading engine
User management, suspicious activity monitoring detailed transaction records
Easily and safely customize your platform. Straight forward reinstallation and recovery.
Automated email system for user verification, confirmation deposits and withdrawals.
Plugin marketplace for extra features. Easily integrate with bank or fiat processors
Advanced security with encryption, 2FA, cold storage, and access management control policies
Live chat Discord, community forums fast email customers support. (live tech support for upgraded exchange plans)
Safety checksum verify for out-going & incoming transaction
Limit access from certain countries or IPs. Access login and user IP records.
Reports, CVS downloads backups, audit trail and optional Custom GitRepo
Multiple internal monitoring systems and fail safes systems.
Customer Stories
HollaEx is the most reviewed and highly rated white label crypto exchange in the market. Our platform has received numerous positive reviews from satisfied users, which can be found on popular software review websites such as SourgeForge and G2. With a strong track record of success, HollaEx is a reliable choice for businesses looking to enter the world of cryptocurrency trading and asset management.

OTC Crypto Brokerage & Exchange
HollaEx's professional-grade white label exchange and OTC solution significantly improved the client's existing fintech services, allowing them to expand their customer base and increase revenue by offering top-quality online crypto exchange services and a uniquely branded crypto app. Our solution proved to be a valuable asset for the client's business, delivering impressive results and driving success.

Local Fiat to Cryptocurrency Exchange
HollaEx provided the client with a comprehensive all-in-one platform that seamlessly combines local fiat currencies, including traditional USD and Dominican peso, with cryptocurrencies in one exchange. The platform, which is one of the first crypto-fiat trading platforms in the Dominican Republic, offers professional-grade online crypto exchange services and includes on and off ramp integrations for credit card and Stripe fiat payments and withdrawals. Our solution proved to be a valuable asset for the client's business, helping them to successfully localize a crypto business and to attract a new customer base

Custom Tokens & Exchange Platform
HollaEx has been effectively utilized for token listing in Australia, enabling communities to easily list various tokens for payment facilitation, loyalty programs, decentralised finance, NFT platforms, GameFi, Metaverse initiatives, and other Web3.0 applications. One notable application is in the area of property investing, where tokenisation is seen as the future of the industry. HollaEx has helped clients onboard tokens effectively for this purpose.
Battle-tested open-sourced
HollaEx is a leading provider of open-source white label exchange solutions, with a strong track record of delivering affordable and easy-to-use crypto software to the financial services industry.
Our fast cloud solutions and blockchain customization capabilities have made us a go-to choice for businesses around the world, including in the US, HK, UK, Africa, Middle East, and even in the remote mountainous regions of Mongolia. HollaEx's white label system is capable of accommodating any national fiat currency and any payment on and off ramp system, provided that APIs are provided for integration (fiat ramp integrations require a Fiat Ramp plan or DIY Boost). We are proud to be at the forefront of the white label crypto space.
Want to learn more? Join the exchange community builder community on Discord and Forums today.
FAQ
What's exchange software?
Exchange software is a solution for trading assets such as cryptocurrencies, security tokens, and other digital assets. These systems typically have high liquidity in the market and offer a variety of tools to make the exchange process easy. Some of the features that these systems may provide include price tracking, portfolio management, and efficient trade execution. If you are looking to buy or sell digital assets, a cryptocurrency exchange platform with a strong reputation and advanced features can help you to maximize your returns.
What is a white-label crypto exchange platform?
White label crypto exchange solutions are a convenient and cost-effective way to start a digital asset exchange business. These ready-made software platforms are designed, developed, and tested, and can be easily customized to meet your specific needs. In comparison to building a digital asset exchange from scratch, white label solutions are fast to deploy and provide a high level of security. If you are looking to enter the cryptocurrency exchange market, a white label solution may be the ideal choice for your business.
What currencies does your cryptocurrency & digital asset trading platform support?
HollaEx's white label crypto platform supports all the major digital assets such as Bitcoin, Ethereum and various other coins and tokens (including fiat), as well as the capability to create new ones.
What are the key advantages of your white label crypto software?
The HollaEx white-label crypto exchange platform offers several benefits, including:
- A modular, highly scalable system that can be customized to your specific needs
- Quick deployment and low maintenance costs, making it cost-effective to run
- Robust multi-layered security to protect against unauthorized access and attacks
- Integration with liquidity providers and merchants to ensure a steady flow of trades
- Compliance with industry standards and regulations to ensure the platform operates legally and ethically.
How to build a cryptocurrency exchange?
Starting your own crypto exchange platform is typically a long and complex process that requires technical expertise and significant financial investment. According to our research, it can take over 8 months and 🔗cost upwards of $100,000s to develop an exchange from scratch, not including additional expenses for maintenance and scaling. HollaEx, a financial organizations' partner, offers a solution with its White Label Software. Our ready-made, cost-effective solution can be flexibly customized to meet the specific needs of your business, making it easier and more cost-effective to enter the crypto exchange market. Don't let the challenges of building an exchange from scratch hold you back. Choose HollaEx White Label Software and get started on your crypto exchange journey today.
How long does it take to build a cryptocurrency & digital asset exchange solution?
The time it takes to build a solution for a cryptocurrency exchange depends on the type of platform required and the level of customization needed. Using ready-made, white label cryptocurrency exchange software can save time compared to developing everything from scratch, as it has already been developed and tested and can be easily customized to meet specific needs. This allows a cryptocurrency exchange to be set up more quickly and allows the business owner to save a tremendous amount of time.
How much does it cost to deploy your white-label crypto exchange solution?
The cost of a HollaEx white-label cryptocurrency exchange platform depends on your requirements and customization preferences. A cloud exchange for example will come with feature to streamline the deployment and have recurring server costs. The white label cloud exchange costs can be found on 🔗HollaEx's pricing page.
There is also a free, however more technical deployment method called the 🔗DIY exchange.
Ultimately, when you use a white label software the costs and time to market will be drastically lower, especially when compared to programming everything from scratch.
Is it possible to add features of my choice? Do you handle customizations
Our white label exchange software platform is suitable for businesses in a range of industries, including financial technology and IT companies. Its modular architecture allows us to customize the platform to fit your specific requirements, making it easy to scale and adapt as your business grows. Our team has the capacity to handle custom development and provide long-term technical support to ensure smooth operation. With our platform, you'll have the flexibility to choose the modules that best fit your needs and the peace of mind that comes with reliable support.
How can you ensure the security of your exchange software?
HollaEx is the leading open-source white label exchange software and has a verifiable track record on 🔗GitHub here. The solution is includes the standard hot and cold exchange wallet systems, audit trails, encryption, 2FA, and access management control policies.
How will the platform perform if there are a large number of users?
Our white-label multi-asset exchange solution can handle up to thousands of transactions and smoothly supports a user base of over 100,000s, thanks to its microservices-based architecture. This design enables us to scale and support company growth needs as needed. With our solution, you can trust that we can handle a high volume of transactions and users without any hiccups.
You can test the platform's performance on the live 🔗HollaEx Pro exchange.
How does the custody management work?
Our platform is integrated with Vault, an independently made wallet with zero counter-party risk. It is a specialized, inbuilt wallet into the white label that is designed specifically for exchange wallet operations and uses advanced encryption and secure storage techniques to provide institutional-grade security for your cryptocurrency assets and keys.
Is KYC/AML verification necessary?
Verification is an essential component of any secure, reputable blockchain crypto exchange. By only allowing authentic users onto the platform, KYC/AML verification helps to reduce risk and ensure that business transactions are conducted safely and securely. By implementing rigorous KYC/AML protocols on the operator, we demonstrate our commitment to maintaining a trusted, compliant exchange that serves users from around the world.
Note, for end users and for some platforms there can be reduced KYC requirements depending on their location and whether or not fiat currencies are involved.
Find more white label answers on the Resources page.
See HollaEx in Action
Discover the advantages of HollaEx® — Boost revenue, generate new income streams, and simplify asset listings with our live white label exchange demonstration.
100s of potential business models
List coins for fraction of the cost
Most reviewed and user-friendly white label
Request a live crypto white label demo
If you'd like to select a specific demo time you can 👉schedule that here.