HollaEx Resources

Find answers to all your HollaEx questions.
· Contents


What is HollaEx?

HollaEx® is a leading white label exchange software designed to facilitate the seamless launch and operation of a crypto business. Our comprehensive platform offers a range of features similar to those found on popular crypto exchanges. These include dynamic price charts, robust orderbooks, and secure user wallets for hassle-free global fund deposits.

Watch how HollaEx works on YouTube.

How do I open a crypto exchange?

It's simple, once you've completed our form you can then login and complete the 5-step process, select your exchange plan and go live on your domain. The process can be done in a matter of minutes*.

You can learn more on our how-to exchange guides here.

*Using the default cloud exchange settings and digital assets.

Can I add my coin or create a new coin?

Yes, if you have a coin already you can easily have that added. By default, there's a selection of popular assets such as BTC and ETH that can be added instantly!

Creating brand new crypto assets and trading pairs on the fly is also possible on the dashboard.

Can I see the exchange in action?

To get the best sense of what is possible we recommend signing up on the HollaEx Pro exchange. Once you've logged in you can make a deposit, start trading and testing. All you need is an email address.

Alternatively, if you do not want to register you simply view the live HollaEx public crypto markets list.

What are HollaEx's core products and services?

HollaEx offers a wide range of products and services for crypto exchange listings, including an advanced trading platform, blockchain development solutions, and community management tools. These allow users to buy and sell cryptocurrencies, conduct technical analysis, and manage their exchange accounts efficiently.

HollaEx also offers various trading tools, including technical analysis indicators, real-time market data, and orderbook depth charts, OTC brokers and much more to assist traders in making informed decisions.

Will my exchange have liquidity?

Yes, for major crypto market pairs such as Bitcoin (BTC), Ethereum (ETH) and other large markets there will be liquidity. This means your platform will have full orderbooks and fair pricing upon launch!

Note, markets for new coins require market making and is an additional service if required.

How can I get help?

Visit the HollaEx contact page and drop us an email.

Reading the public HollaEx forums and/or studying the documentations is the best way to get help.

For coin listing announcements join us on HollaEx Discord channel.

How much can I earn as an exchange business?

This depends on the trading fees you've set and the volumes traded by your customers on your platform.

For more precise information and to access these controls simply get your exchange live and access your exchange's Operator Control Panel and go to the Tiers->fees page, there you can set your own fees.

· General


How do I get started?

Starting your own exchange takes minutes. Simply, register and login to the dashboard and click the big blue create exchange button. After you set up your exchange you can run it yourself or ask for exchange hosting assistance (cloud).

How secure and safe is the exchange solution?

The exchange software has been in production and extensively battle-tested, with numerous audits for over 6 years.

The front end is built in ReactJs with server's APIs primarily in NodeJS. The full system is built with high standard in security policies and applies with all the best code practices in a micro service architecture environment. The wallet software is closely integrated into secure IBM hardware and has been used in the past by well as regulated exchanges in Asia and world and sustains a long and solid track record in the crypto industry.

NOTE: Exchange that require an on-premise solution with digital asset self-custody can make a custom request by filling in their platform's requirements here.

Is the project open source?

Yes. HollaEx is one of the first white label open-source crypto exchange software kits, and currently the most developed upon system on GitHub, which can all publicly reviewed and verified on HollaEx's GitHub release page.

Is the code tested and audited?

Yes, the software has been in use globally since 2014 and can be self-audited on GitHub.

Please note; as the law is applied different globally, you may need to follow other audit and compliance demands depending on the jurisdiction.

What is cryptocurrency exchange software?

Cryptocurrency software is defined as a trading platform where individuals can buy, sell and trade digital assets. Crypto exchange software doesn’t rely on banks to prove transactions are real; payment systems are substantiated with wallet solutions.

How can I improve the loading speed of the website?

We highly recommend you to point your nameservers to something like Cloudflare and apply a CDN so you also improve the site loading speed. This operation however causes some downtime so keep that in mind. Check out this doc for Cloudflare.

How can I list my exchange on CoinMarketCap?

With HollaEx's white-label exchange solution, projects that have a token can self-list their own token on their own exchange, giving them the opportunity to reach a wider audience and gain visibility on popular sites like CoinMarketCap and CoinGecko. This helps new projects to build credibility, liquidity, and value for their assets, increasing their chances of success in the competitive cryptocurrency market.

In general, the more listings, the better. Learn more about coin listing best practices here.

Where should I share my feedback and feature requests for future releases?

You can contact support@hollaex.com. We constantly add features, everyone is welcome to share ideas, feedback, feature request etc.

Forums and Discord have a feedback section that is encouraged to be used.

How long does it take to start my crypto exchange?

First you must create an account and login. It only takes 15-30 minutes through the cloud:

Complete 5 basic steps
Address your hosting bill and verify yourself
Exchange will automatically build and go live in minutes

Note; for DIY exchanges, the fastest way is to simply download the kit, and select testnet (requires verification no account and login).

Is HollaEx Centralized or Decentralized exchange?

The solution is an affordable do-it-yourself centralized exchange solution for business proposes. However, DeFi features (staking, etc) are gradually in the future as another trading mechanism of exchange within the crypto exchange kit.

How can you ensure the security of your exchange software?

HollaEx®, foremost, has a verifiable track record on 🔗GitHub. Our security measures include standard hot and cold exchange wallet systems, audit trails, encryption, 2FA, and access management control policies. Importantly, the open-source nature of our white label exchange software ensures our system is entirely self-contained, eliminating any reliance on third-party entities for enhanced security.

Can I contribute to the HollaEx Kit open source project?

Yes. The kit is free to modify and customization are encouraged. Various blockchain interactions and matching engine are managed by HollaEx Network which is beyond the scope of Yes. The kit is free to modify. In fact customizations are encouraged!

Various blockchain interactions and matching engine are auto managed by HollaEx Network (as a connected exchange to the network), thus modifications to these certain parts are out of the scope of the HollaEx Kit, as they are offered automatically to all exchange kit users. HollaEx Kit and is offered automatically to all Kit exchanges.

I want to find examples of successful exchange using HollaEx?

Available publicly is a white label customer stories sections and the HollaEx Pro exchange which trades 24/7 with operational deposit and withdrawals that uses 100% of the HollaEx Kit exchange software. Anyone can try trade on the HollaEx Pro exchange with real crypto. To do so, simply register and login, deposit, and trade. Alternatively, a live market list can be viewed without registration here.

To get more information please complete this form first, once you've completed our sales agent will reach out to you.

How much can I make by running an exchange realistically?

This depends on the trading fees you've set and the volumes traded by your customers on your platform.

For more precise information and to access these controls simply get your exchange live and access your exchange's Operator Control Panel and go to the Tiers->fees page, there you can set your own fees.

What are useful communities where I can chat and ask questions from other?

You can join the community chat on the public Forum to ask your technical questions.

Can I have a referral system on my exchange?

A customized referral plugin is available to allow your users to help share your platform to earn certain rewards automatically. You users can locate their unique referral affiliation code link on the exchange's summary page under "Invite Your Friend", users only need to copy, paste and share the address.

What is two-factor authentication (2FA)?

Two-factor authentication (2FA) stands as an additional layer of security fortifying your account beyond basic credentials. During the sign-in process, you'll receive a code or/and an email for account access. 2FA, also referred to as OTP (One-Time Password), serves as an interchangeable term for this additional security measure.

· Account & Payments

Account & Payments

I want to delete my account

To delete account, please visit our contact page or contact us directly at support@hollaex.com

How can I get a refund?

Refunds are generally not permitted. However, if you feel the service has not met your expectation you can visit our contact page or contact us directly at support@hollaex.com to share your reasons for a refund request.

How do I cancel the service?

If you wish to discontinue the service you can stop your exchange by terminating it through the dashboard hosting. Proceed to Hosting → Danger Zone and terminate your exchange to stop the exchange and your subscription.

What payment methods are accepted to pay for HollaEx services?

We accept card payments and various types of cryptocurrencies for our payment processing. Notably, XHT payments, which are entitled to a discount during the checkout process (check in your HollaEx dashboard billing checkout). You can choose to pay monthly or opt for yearly subscriptions, with yearly plans offering substantial savings of around 30%.

Note, revenue sharing apply to exchanges that use HollaEx Network.

· Coin & Market Pairs

Coin & Market Pairs

What are the coins supported in HollaEx?

Just sign up and log in to the HollaEx dashboard to access the latest list of supported assets and markets. HollaEx supports over 200 of the top coins. Please note that coins with the largest market cap are added periodically, but any operator can add custom assets.

Alternatively, you use the Quick Trade page to search for available coins.

Can I add my custom coin?

Certainly. If you already possess a coin (or token), adding it is a straightforward process; however, custom coins necessitate activation. By default, HollaEx offers a range of popular assets like BTC and ETH, which can be added instantly. Additionally, you can create entirely new crypto assets and trading pairs on the dashboard. Please note that higher-level cloud plans include one free custom coin activation, with subsequent additional coins requiring 1,000 XHT donation.

Do I have to add a market pair for trading?

In order to make a market an asset should be paired up against another asset for the purpose of pricing and trading. Market pairing is accomplished through either an orderbook or an OTC broker system, both includes an easy step-by-step set up in the Operator Control Panel.

Nonetheless, HollaEx can be configured without markets, functioning solely with a wallet. This wallet is seamlessly linked to various blockchains, enabling deposits, diverse payments, coin distribution, and withdrawals of various digital assets. In addition an internal transfer function can facilitate transactions between users within the exchange, while custom development through our API allows for the creation of alternative financial functionalities. HollaEx also includes taking and rewards system that can be used as an fund distributing alternative to regular markets.

Do I have to pay to add new assets and markets?

Upgraded plans are required to list custom asset. One free custom asset activation is included on upgraded Cloud Enterprise and On-premise Boost.

To add multiple custom asset a donation of 1,000 XHT is required for each asset. Please contact us if you require activation of multiple custom asset.

How to integrate my exchange with a bank to support fiat?

To integrate fiat currencies, upgrade your cloud exchange to an Enterprise plan subscription or boost your on-premise exchange to the Boost plan. HollaEx provides support for integrations through the 10-hour consultation/customization included in Cloud Enterprise.

(Please note that obtaining a banking or payment processor partnership with access to APIs is a prerequisite for HollaEx to assist with integration).

If you've exhausted your 10-hour customization time, and/or prefer to self-integrate this is feasible by following our documentation.

Extra consultation/customization hours can be purchased as required, simply reach out to sales@hollaex.com.

Can you tell me more about HollaEx?

HollaEx emerges as a comprehensive white-label crypto exchange, making waves in the cryptocurrency market. It empowers businesses to establish their digital markets for proprietary digital assets, whether through an on-premise (self-hosted) or cloud-hosted exchange. Our platform facilitates seamless integration into the blockchain-based financial ecosystem, enabling effortless launch of self-branded tokens and crypto exchange websites. As a centralized exchange, it assures users a secure and regulated trading environment.

What does the HollaEx platform do?

The platform boasts a versatile array of features, encompassing an automated coin deposit system, seamless coin listing, staking options, and robust liquidity for major trading pairs like BTC/USDT and ETH/USDT. Users enjoy access to real-time price charts, comprehensive orderbooks, and advanced technical trading capabilities to cater to their diverse needs.

HollaEx stands out by offering a distinctive open-source on-premise white-label solution, presenting a freeware version of the software. Cryptocurrencies, including custom digital assets, Bitcoin, and other popular options, are efficiently traded through the platform using a dynamic trading orderbook, Quick Trade UI, OTC crypto brokers, and diverse payment methods like credit cards and third-party payment systems.

What’s the difference between centralized cryptocurrency exchanges (CEX) and decentralized finance exchanges (DEX)?

The platform boasts a versatile array of features, encompassing seamless coin listing, an automated coin deposit system, staking options, and robust liquidity for major trading pairs like BTC/USDT and ETH/USDT. Users enjoy access to real-time price charts, comprehensive orderbooks, Quick Trade UI and advanced technical trading capabilities to cater to their diverse needs. HollaEx stands out by offering a distinctive open-source on-premise (self-hosted) white-label solution, presenting a freeware version of the software. Cryptocurrencies, including custom digital assets, Bitcoin, and over 100 of the most popular asset, are efficiently traded through the platform using a dynamic trading orderbook, OTC crypto brokers, and diverse payment methods like credit cards and third-party payment systems.

How does HollaEx ensure security for its users?

HollaEx prioritizes the security of crypto listings and trading with a robust set of measures, including two-factor authentication, DDoS protection, encryption, smart contracts, and more. These measures are in place to ensure the protection of users' digital currency and personal data. Our commitment to security is evident through our long commitment to open-source exchange tech, regular updates and continuous enhancements to our core security features, maintaining a secure trading environment. For a comprehensive understanding of HollaEx security features, please refer to our Security Documentation.

Who can use the HollaEx exchange?

HollaEx is distinguished as one of the most accessible, secure, and enduring white-label crypto exchanges, known for its simplicity in the listing process. It serves a wide range of users and organizations, including mid-size businesses, small enterprises, freelancers, and nonprofits. Our platform is carefully designed to meet the diverse needs of users entering the dynamic global crypto online business landscape.

Who can use HollaEx coin and market listings?

Whether you're a mid-size business, small enterprise, freelancer, or nonprofit, our platform is tailored to meet the diverse needs of users seeking opportunities in the crypto business. HollaEx invites individuals from all backgrounds interested in venturing into the crypto market to harness the power of asset digitization. Benefit from our streamlined asset listing services on our easy-to-start, user-friendly, and inclusive platform.

What are the benefits of using HollaEx for crypto exchange listing?

Using HollaEx for crypto exchange listings or coin and market listings, crypto companies and projects can access a diverse community of crypto traders and investors. The increased visibility can significantly enhance their chances of attracting potential investors, key stake holders and traders to their projects. HollaEx's network of exchanges also ensures broader market reach and easier self-capitalization and market making for your newly listed tokens, namely through the inbuilt OTC broker dealer system.

What is the listing process for crypto projects on HollaEx?

The crypto exchange listing requirements and process may vary based on the specific exchange within the HollaEx network. However, generally, projects will need to use upgraded plans and need to demonstrate legitimate use, strong community support, and compliance with regulatory standards. Once these criteria are met, the project is thoroughly evaluated to ensure it aligns with the exchange's policies and goals. There is also a 1,000 XHT donation fee required for subsequent coin listings beyond the provider one included in the upgraded plans,

Are there any specific requirements for token developers who want to list their tokens on HollaEx?

To list your coin on HollaEx, simply run an exchange with our upgrade plans — Boost, Crypto Pro, or Enterprise. A 1,000 XHT donation is required for new custom asset activation and listing, but upgraded plans typically include at least one custom coin activation.

Some digital asset and token developers need to meet specific criteria, including adherence to blockchain standards, a legitimate use case, compliance with regulatory standards, and active community support. For more details on asset token digitization, check out our blog post here.

How can I buy or sell cryptocurrencies on HollaEx?

Users can deposit funds into HollaEx Pro exchange account and trade, or users can deposit on any HollaEx powered exchange. For buying software related services, there are various payment methods, included on the dashboard. For large payments and wire transfers contact us. For direct listings either you can use a plan that includes the coin activation/listing or make a XHT donation. Once a custom asset is listed on a crypto exchange the wallet for that asset will be available to all trades on that platform with trade execution options though an orderbook or OTC depending on the platform's operators exchange platform setup.

Does HollaEx cater to beginners and experienced traders?

Yes! HollaEx provides user-friendly interfaces and trading tools suitable for beginners while the Quick Trade interface, while offering advanced trade orderbook trading features and technical analysis tools for experienced traders. A live example of the trading interface can be reviewed at https://pro.hollaex.com/markets

Why should I choose HollaEx?

HollaEx is backed by a dedicated core team with expertise in blockchain development and the crypto market since 2016. The platform supports over 100 of the top crypto asset (with more added regularly) and offers a user-friendly setup and even a dedicated mobile app for users that like to trade on the go. By charging competitive exchange listing fees, HollaEx provides opportunities for crypto projects to get listed, increasing their chances of success in the crypto space.

· Coin Listing Pricing

Coin Listing Pricing

What is HollaEx's coin and market listing service?

HollaEx's Coin and Market Listing service is a platform that facilitates the inclusion of various cryptocurrencies and tokens on different crypto exchanges. It offers a seamless and efficient process for crypto projects to get listed on an exchange, gaining exposure to a broader audience of potential investors and traders.

How does HollaEx determine the exchange listing fees for cryptocurrencies?

HollaEx crypto exchange listings are consistently 1,000 XHT per listing, however certain plans will include a free listing. In addition, only the higher level plans will include the custom coin listing:

Plan: Crypto Pro, Enterprise and Boost allow for custom coin activation and listing. They also include a free activation for one free custom digital asset or token.

Token type: HollaEx considers their classification, such as utility tokens and whether they are ERC-20 or other blockchain-based tokens. Feel free to reach out to get your token evaluated for listing. Different token types may vary in complexity and requirements, affecting the processing times for token activation and listing.

Once listed, you have the option to set up an orderbook market and/or an OTC desk against USDT or against another popular pricing currency.

What are the crypto exchange listing fees on HollaEx?

All upgraded plans include one custom coin listing as part of the plan. The listing fee for crypto exchanges is 1,000 XHT (HollaEx Tokens) and necessitates an upgrade to the Crypto Pro, Boost, or Enterprise plans. Each of these upgraded plans incorporates one custom coin listing as a part of the package. To obtain XHT simply visit https://pro.hollaex.com/trade/xht-usdt

Do companies with crypto tokens need to pay additional charges for listing on HollaEx?

The token listing and activation are permanent, and depending on your plan (Crypto Pro, Enterprise, Boost, etc.), the listing may be included. However, operational costs (server hosting or cloud expenses) are incurred to maintain the live status of the exchange.

What type of pricing plans does HollaEx platform offer?

HollaEx aims to empower projects by providing a platform with lower fees than traditional listing agencies. HollaEx’s Crypto Pro plan and all other higher level plans include 1 token activation and listing. The plans offer several pricing plans to suit different needs, so you can choose one for your crypto business model.

Cloud plans run at about ~$2,000 a month (please check our pricing page), or lower when paid yearly (lower rates for annual payment). By offering cost-effective solutions, HollaEx ensures crypto projects can allocate more resources to their development and marketing efforts to thrive in the competitive crypto space.

What does HollaEx offer in terms of payment methods?

For cryptocurrency projects, HollaEx accepts various payment methods, including card payment, and various types of crypto. A discount is provided on any XHT payments. For smaller transaction PayPal is also a payment option.

· Customization


How do I customize the exchange interface?

Exchange admins are provided with a panel that handles customization for changing UI colors, graphics, as well as all the text (strings). Adding a new language is also possible.

For those on higher cloud exchange plans, a built in landing page and a way for operators to add their own GitHub repo and code for easier exchange customizations.

For those seeking dedicated assistance, HollaEx offers hourly development packages, allowing a dedicated exchange engineer to perform custom development work upon purchase.

If I have a tech team, can I fully customize the exchange as I wish?

HollaEx Kit is open-source exchange kit that can be downloaded from GitHub. The exchange software is free to modify and includes features that encouraged customizations.

For the fastest deployment and testing it is recommended to go with a testnet exchange which is an option presented in the Exchange Server Initialization stage for on-premise exchange users.

At anytime an exchange can be upgraded to the cloud for added support and ease-of-use in the hosting page of the exchange dashboard.

How can I add custom scripts to my website into head and body?

You can use the code-inject or console within your exchange once you've logged in as an admin. Like other web builders, you can simply put the code directly in there and publish the changes which will appear on your live exchange.Code inject panel example (admin operator view).For cloud exchanges you can use the exchange dashboard and go to hosting>Domain & SEO page and go to the bottom of the page and open the 'Show advanced', there you will be presented with head and body input area, after which you should save and upgrade to apply changes in manage section.

How do I customize the content of the exchange?

The exchange features an edit mode enabling real-time changes to graphics, text, and colors. Further more, cloud exchanges, the custom page includes a GitHub repo section, facilitating swift platform adjustments. Simply upgrade your cloud exchange, apply your custom GitHub repo, and code your desired changes.

On-premise exchanges can opt for a more comprehensive editing approach by forking the HollaEx Kit repo and custom coding changes. It's crucial to note that this is an unsupported method, and the full responsibility lies with the operator.For those seeking dedicated assistance, HollaEx offers hourly development packages, allowing a dedicated exchange engineer to perform custom development work upon purchase.

How do I add a new language to the exchange?

You need to fork HollaEx Kit repo and add a translated version with a new language by referring to en.js. Pull the request after it has been added and it will be applied in the next release.The Operator Control Panel within your exchange also includes a language editing and strings editing feature set.

Where do I customize my token's icon?

You can upload a graphic during your custom token on dash.hollaex.com, or once your exchange is live you can upload a graphic while you are in the edit mode. Simply click the 'Enter edit mode' tab at the bottom left.

Watch this HollaEx YouTube video on customization to learn more.

Can I pay to get custom development done for my exchange?

Custom development is subject to review and requires that you submit clear instructions for what you are looking for. For additional customization we offer custom development packages which is hourly based and the number of hours is calculated based on how much work it takes for your exchange customization. Upgraded plans such as Enterprise and Boost include certain allotment of exchange custom development hours.

· Exchange Plans

Exchange Plans

What is the main difference between cloud and on-premise exchange?

The cloud exchange plan provides assisted exchange deployment, hosting and secure management of the exchange's server. You can start by deploying your cloud exchange with few clicks and enjoy a fully automated and smooth experience.

An on-premise exchange on the other hand needs to be deployed on your servers and you need to have technical knowledge and experience to get it started and maintain it.

There are upgraded plans for both cloud and on-premise with added features that you can check on pricing page.

‍Note, due to overwhelming demand and the unique complexity of each on-premise exchanges, one-on-one support can't be provided for DIY Basic, however the voluntary help can be found on the public Forums. On-premise exchange operator must take complete responsibility for their own crypto exchange system, or use a cloud exchange system.

What do I need to run the HollaEx Kit on my server?

For system requirements for running HollaEx please read the the getting started docs.

Below is a run down of the key requirement for running your own on-premise (self-hosted) exchange. Click for details on each:

HollaEx Dashboard Account

System meeting minimum requirements

Compatible operating system (Linux, macOS, etc.)

Required packages installed (docker, docker-compose, etc.)

Production prerequisites (your domain, AWS, SMTP, etc.)

Can I host my exchange somewhere else?

Certainly. HollaEx is meticulously designed to be effortlessly self-hosted on your own on-premise. You can delve into the details of the initial setup in our documentation here. Self-hosted exchanges on-premise Boost is connected to the public HollaEx Network.

If you're interested in establishing your own private exchange network please contact us (only teams with tech capabilities).

Does HollaEx have a mobile app for trading on the go?

HollaEx does offer an exclusive mobile app for Enterprise plan clients. (Reach out for if you would like an app if you are using Boost or Crypto Pro plan).

The app allows users to trade cryptocurrencies conveniently from their smartphones. The app works for mobile Android and iOS, as well as desktop systems such as Windows and macOS.

Which plan do I need to choose for supporting fiat assets?

For cloud exchanges, the addition of fiat assets is achievable through Enterprise. If you operate an on-premise (self-hosted) exchange, upgrading to Boost is necessary. Once the plan is activated, you gain the flexibility to add fiat of your choice, allowing manual crediting of fiat currency through the mint and burn function in your exchange's Operator Control. The minting process effectively credits the user's account on your exchange (Read more about Fiat Controls).

To enable high frequency processing, seamless integration with your payment system or bank becomes vital for efficient automated deposit and withdrawal management within your exchange (Read more about self-integration here.)

HollaEx provides integration options where needed, ensuring a tailored approach to your requirements.

· Exchange Features

Exchange Features

Do you offer iOS, Android app for exchange?

The HollaEx white label exchange does not include a dedicated iOS or Android app version as it is sold separately. However, a dedicated desktop application for Windows and macOS is available, specifically designed for the professional trader market. To access the app, please reach out us at our contact page.

‍While the exchange website is fully compatible with mobile devices and is responsive, you can access the mobile web version through the mobile browser. Moreover, we provide open source code built in React Native, allowing you to build your own version for free.

Which languages do your solution support?

It currently supports many of the main languages (English, Spanish, Italian, German, Japanese, Korean, Portuguese, Dutch, Turkish, Chinese, Vietnamese, Russian, Indonesian, Arabic, Persian) and new languages can be easily edited through the Edit Mode within the All Strings pop up.HollaEx includes strings editing tool that allows for label text editing. To view more details visit our documentation on localization.

Can I black list certain countries to use my exchange?

You can apply country specific limitations on DNS level with services like Cloudflare. There are also country specific IP features on the exchanges Operator Control Panel that the admin can easily set. Further restrictions can be put on user account tier groups, or specific user that will restrict functionality such as withdrawals and login.

How can I manage the users of my exchange?

You can manage users through the Operator Control Panel on your own exchange once it is live.

Where can I get my exchange reports?

You can obtain a comprehensive report of your exchange and user activity using the Operator Control Panel. The data can be conveniently downloaded in CSV format from the respective tables.

For cloud exchanges, creating a database backup is facilitated through the hosting->manage section on the HollaEx dashboard.

Moreover, the exchange incorporates a dedicated sessions page, providing detailed insights into login events and currently active user sessions (the user has a version of this also). Additionally, there's an operators log for administrators, meticulously recording all actions performed by exchange operators. This log serves as a comprehensive record of activities conducted on the operator control, ensuring transparency and facilitating audit purposes.

How do I connect my exchange domain to my cloud exchange?

You can connect your custom domain on the hostingDomain page.

A complimentary HollaEx.cloud domain is offered, eliminating the need for DNS setup.

Can I have a landing page for my exchange?

Exchanges lacking a dedicated landing page will default to displaying the login/signup page, featuring the exchange's logo as the default landing view. While it is generally advised to create a separately designed landing page (such as with WordPress), it's noteworthy that upgraded cloud plans (excluding Basic exchanges) do incorporate a minimal yet customizable landing page with price tickers for added branding and user engagement.

Does the system support 2 Factor Authentication (2FA)?

Yes. HollaEx supports the standard OTP (One time passwords) 2FA (Two-Factor Authentication) practice and is automatically encouraged and recommended to all users using the HollaEx software.

The dashboard also includes OTP and 2FA and is highly recommended that it is turned on.

Can I use the exchange to receive crypto payments?

Certainly. The HollaEx system offers diverse crypto wallets, each equipped with uniquely generated deposit addresses for exchange users, enabling seamless payment processes. Additionally, the system incorporates a plugin system that empowers you to create your own payment system with your team of developers.

For upgraded exchanges, administrative access to the exchange's API is available, providing programmatic access for advanced and custom payment functionality for both crypto and fiat.

How do I accept payments for my token sales on my exchange?

HollaEx comes with an inbuilt wallet. The wallet accepts deposits for multiple crypto assets such as BTC, ETH, USDT and others. If you have a bank connection or third-party payment provider setup you can add them to your exchange to accept fiat deposits, this requires access to the bank or payment provider API system and an upgraded plan to cloud Enterprise or on-premise Boost.

Can I setup a staking pool on my exchange?

Yes, setting up a staking pool using HollaEx's white-label exchange is possible for CeFi style staking.

(Contact us for DeFi staking)

· Fees & Revenue


What is the minimum trading fee I can set?

• Cloud Basic: 0.3% maker and 0.3% taker
• Crypto Pro: 0.1% maker and 0.1% taker
• Enterprise: 0% maker and 0.0% taker

• DIY Basic: 0.3% maker and 0.3% taker
• Boost: 0% maker and 0.0% taker

Custom on-premise (only for pre-approved exchange operators)
• Voyager: 0.0% maker and 0.0% taker

How does the revenue sharing work?

All exchanges within the HollaEx Network participate in a unique revenue-sharing model, where a portion of their trading fees contributes to a collective pool, fostering a collaborative financial ecosystem. It's worth noting that each exchange plan entails minimum trading fees, detailed on our pricing page: 🔗https://www.hollaex.com/pricing or conveniently accessible through your exchange's 🔗billing page.

Notably, it's crucial to note that Voyager on-premise exchanges operate autonomously, setting themselves apart from the HollaEx Network, and uniquely, they do not engage in revenue-sharing practices. To apply for Voyager exchange please contact us (only for highly technical teams).

Can I set different trading fees for my users?

Trading fees can be easily configured through the Operator Controls Panel by navigating to Admin → Tiers → Fees page. Create user-level tiers and fine-tune both maker and taker fee rates on the Tiers > Fees page for each user level tier. It's essential to highlight that varying white label exchange plans offer different minimum trading fees — refer to the plans to explore 🔗minimum trade fees.

The pop up above is displayed to the admin after they select a market and allows the admin operator to apply a fee percentage to each user tier level.

For more information on account tiers and trading fees configurations please review visit HollaEx Docs 🔗Tiers page.

· CRYPTO Liquidity


Will my platform have liquidity?

Yes, for major trading markets like Bitcoin, Ethereum and other high volume coins the liquidity will be included for all cloud exchanges and on-premise plans Boost and DIY Basic. (Note, Voyager exchanges aren't inclusive of liquidity).

The liquid markets can be instantly added to your platform. Once added your exchange will have dedicated live trading pages, active orderbooks, accurate pricing and an ability for your users to buy and sell from your own branded platform.

Can I integrate Robolla with my exchange?

Exclusive Access: Access to this feature is granted upon request only, contingent upon the maturity of your exchange's markets. Alternatively, discussions related to bot creation for HollaEx are available in the 🔗forums. HollaEx leverages the CCXT standard, facilitating the 🔗 development of trading algorithms and bots.

About Robolla: Robolla is a specialized trading bot natively built for HollaEx, designed to automate market-making and enhance exchange liquidity. Currently cross-platform operational with over 40 exchanges, Robolla can be deployed in both mature, established markets and new markets, contributing to increased market depth and improved execution prices.

What are liquidity providers?

Liquidity providers are financial institutions that act as a middleman in security markets. A liquidity solution involves buying volumes of assets from suppliers and redistributing them to financial institutions that make them available to retail investors.

Where is the liquidity for some of the markets coming from?

Some larger markets such as BTC/USDT and ETH/USDT are supported by HollaEx Foundation. A market list on 🔗pro.hollaex.com exchange displays the live shared liquidity markets that are available to exchange operators.

Do I get help with liquidity and market-making?

Major markets such as BTC/USDT and ETH/USDT will have crypto liquidity included and is part of connecting to the HollaEx Network. For large volume clients there is a exclusive paid bot software 'Robolla' that can be utilized for automated trading and remarketing from other exchanges and is only available upon special request.Programming your own trading bot for your own tokens market liquidity creation is also possible with HollaEx API: https://apidocs.hollaex.com or with 🔗OctoBot and/or with 🔗CCXT.

How can I add liquidity to my markets?

Adding liquidity is simple with third-party market maker services available online. HollaEx adheres to the CCXT standard, making it easy to create your own market-making bots. If you have custom assets and markets, operators are responsible for managing market making. However, only exclusive members can access Robolla, the market-making service bot, for mature markets at a cost. Please note that all exchanges connected to the HollaEx network automatically receive liquidity for major trading pairs with large volumes.

· White label exchange FAQ

White Label FAQ

What is a white label software?

A white-label is a service produced by a singular company that is rebranded by other businesses. In other words, a business can rent, or buy a software license from other companies to use as their service.

What's exchange software?

Exchange software is a solution for trading assets such as cryptocurrencies, security tokens, and other digital assets. These systems typically have high liquidity in the market and offer a variety of tools to make the exchange process easy. Some of the features that these systems may provide include price tracking, portfolio management, and efficient trade execution. If you are looking to buy or sell digital assets, a cryptocurrency exchange platform with a strong reputation and advanced features can help you to maximize your returns.

What is a white-label crypto exchange platform?

White label crypto exchange solutions are a convenient and cost-effective way to start a digital asset exchange business. These ready-made software platforms are designed, developed, and tested, and can be easily customized to meet your specific needs. In comparison to building a digital asset exchange from scratch, white label solutions are fast to deploy and provide a high level of security. If you are looking to enter the cryptocurrency exchange market, a white label solution may be the ideal choice for your business.

What is the HollaEx® cryptocurrency exchange solution?

HollaEx® is a white-label exchange with a difference — we offer our clients an open-source cryptocurrency kit to help businesses with their blockchain development plans. Anyone can launch their crypto offering with our white-label services within a day.

What are the benefits of a white-label crypto exchange?

A white-label cryptocurrency platform is a cost-effective approach for developers since the exchange’s core features are easily customizable and can be configured depending on the individual buying-selling needs of traders.

What is fiat currency?

Fiat currency is a legal tender issued by a government with no fixed value and is not backed by a tangible asset. For example, the US dollar and the UK pound are fiat currencies.

Are most exchange platforms mobile applications?

While a currency exchange is usually an online web platform, most of the largest exchanges have rolled out mobile applications to make cryptocurrency trading on the go easier, and to provide real-time feedback through push notifications.

What is a crypto broker?

A crypto broker, akin to a financial broker, acts as an intermediary facilitating cryptocurrency trading between buyers and sellers in various markets.

What are the top cryptocurrencies available on HollaEx?

HollaEx features a diverse range of popular cryptocurrencies available for trading, including Bitcoin, Ethereum, and other top crypto assets. Login to your 🔗exchange dashboard to view the most updated list of assets and markets HollaEx supports.

What key factors do users consider when choosing the best crypto exchange?

Users often consider factors like exchange fees, reputation, trading volume, available cryptocurrencies, and security measures when choosing a crypto exchange.

Do you offer iOS, Android apps for exchange?

The HollaEx white label exchange is only included within the 'Enterprise' plan, and sold separately to clients on 'Crypto Pro' and 'Boost' plans. (Windows and macOS apps for desk included too for Enterprise)

Is KYC/AML verification necessary?

Verification is an essential component of any secure, reputable blockchain crypto exchange. By only allowing authentic users onto the platform, KYC/AML verification helps to reduce risk and ensure that business transactions are conducted safely and securely. By implementing rigorous KYC/AML protocols on the operator, we demonstrate our commitment to maintaining a trusted, compliant exchange that serves users from around the world.

Note, for end users and for some platforms there can be reduced KYC requirements depending on their location and whether or not fiat currencies are involved.

How to build a cryptocurrency exchange?

Starting your own crypto exchange platform is typically a long and complex process that requires technical expertise and significant financial investment. According to our research, it can take over 8 months and 🔗cost upwards of $100,000s to develop an exchange from scratch, not including additional expenses for maintenance and scaling.

HollaEx, a financial organizations' partner, offers a solution with its White Label Software. Our ready-made, cost-effective solution can be flexibly customized to meet the specific needs of your business, making it easier and more cost-effective to enter the crypto exchange market. Don't let the challenges of building an exchange from scratch hold you back. Choose HollaEx White Label Software and get started on your crypto exchange journey today.

What are the key advantages of your white label crypto software?

The HollaEx white-label crypto exchange platform offers several benefits, including:

• A modular, highly scalable system that can be customized to your specific needs
• Quick deployment and low maintenance costs, making it cost-effective to run
• Robust multi-layered security to protect against unauthorized access and attacks
• Integration with liquidity providers and merchants to ensure a steady flow of trades
• Compliance with industry standards and regulations to ensure the platform operates legally and ethically.

How long does it take to build a cryptocurrency & digital asset exchange solution?

The time it takes to build a solution for a cryptocurrency exchange depends on the type of platform required and the level of customization needed. Using ready-made, white label cryptocurrency exchange software can save time compared to developing everything from scratch, as it has already been developed and tested and can be easily customized to meet specific needs. This allows a cryptocurrency exchange to be set up more quickly and allows the business owner to save a tremendous amount of time.

· Wallet and transactions

Wallet & Transactions

What is a crypto wallet?

Crypto wallets act as interfaces, consolidating public and private keys to streamline the management of cryptocurrency balances. Every crypto transaction is securely recorded on the blockchain. There are two primary wallet types: hot and cold. Cold wallets, often in the form of paper or hardware wallets, prioritize security by remaining offline, and are rendered difficult to access and use. On the other hand, hot wallets, typically mobile wallets tethered to the internet, not only offer additional features but also provide the convenience of regular and swift usage. While cold wallets are generally regarded as more secure, hot wallets present a wider array of features and user-friendly functionalities. The prevailing practice in the crypto platform domain is to blend both wallet methodologies for a comprehensive approach.

How does the custody management work?

Our platform features a proprietary exchange wallet, a self-contained wallet with no counter-party risk. This specialized, built-in wallet within the white label is tailored for exchange operations, employing advanced encryption and secure storage techniques to deliver institutional-grade security for your cryptocurrency assets and keys.

In specific cases a custom wallet for self-custody can be integrated. Please reach out with your custom wallet requirements (only for teams with dedicated tech members).

How are wallets being managed?

The exchange's funds are safeguarded using the HollaEx natively build wallet. This specialized wallet, exclusively designed for exchange businesses, diligently monitors, manages, and secures crypto assets. Integrated seamlessly into our platform, the wallet is indepdently designed and has zero counter-party risk and reliance on third-party systems, and employs advanced security techniques to ensure the safety of cryptocurrency assets even during high-volume exchange operations.

All exchanges within the HollaEx Network come equipped with a built-in wallet, that allow for secure management of exchange funds and to automatically process in and out going blockchain transaction to and from your exchange and user's wallets. The Operator Control Panel (blue admin), an integral part of the HollaEx white label exchange software, comprehensively displays all user accounts and balances. The exchange wallet includes a robust set of counter measures to prevent attacks, including two-factor authentication, DDoS protection, encryption and more.

To learn more about the security features please visit our docs 🔗here.

Can I connect my own crypto wallet to my exchange?

For a tailored wallet integration to facilitate full digital asset self-custody on your exchange, kindly contact us with your requirements (only for teams with dedicated tech members).

My user deposited some funds into his wallets but it's not showing in his wallet.

To resolve a deposit that may have not been processed, navigate to your exchange's transaction History page, specifically the deposit tab, and click on → 'CHECK DEPOSIT STATUS 🔎' text link. For example on HollaEx Pro exchange it is https://pro.hollaex.com/transactions?deposit

Next, provide the necessary information (see below), and the system will reprocess the transaction automatically if indeed the transaction does exists on the blockchain. This action can be initiated by either the exchange operator or the end user.

The 'Check deposit status' pop-up enables both users and the exchange operator to verify the blockchain for a deposit, facilitating the identification and clearing of stuck or pending transactions.

Can I use a different wallet custody such as BitGo and connect that to my exchange?

This is possible for verified and vetted teams that have already established a partnership with BitGo (or other wallet provider). Your exchange will be self-hosted (on-premise) with your wallet of choice, consultation, training and exchange customization. To apply please share please reach out with your exact requirement (only recommended for teams with highly dedicated tech members).

What is a crypto bank?

While traditional bank may hold fiat currency only, a crypto bank manages digital assets such as Bitcoin, Ether, Tether and fiat currency.

· TRADING White label exchange


How will the platform perform if there are a large number of users?

Our white-label multi-asset exchange solution can handle up to thousands of transactions and smoothly supports a user base of over 100,000s, thanks to its microservices-based architecture. This design enables us to scale and support company growth needs as needed. With our solution, you can trust that we can handle a high volume of transactions and users without any hiccups.You can test the platform's performance on the live 🔗HollaEx Pro exchange.

What currencies does your cryptocurrency & digital asset trading platform support?

HollaEx's white label crypto platform supports all the major digital assets such as Bitcoin, Ethereum and the top 200 coins and tokens (including fiat), as well as the capability to create new ones. HollaEx also regularly adds new asset to the system based on their liquidity size.

How many trades per second does the system support?

There are no restrictions on transaction volume; the matching engine seamlessly handles thousands of transactions per second, showcasing robust scalability. In private networks, the engine's trading capacity per second is contingent upon the capabilities of your server infrastructure.

Is margin trading available?

Margin trading is not currently available currently within the HollaEx's white label exchange (coming approx. end of 2024).

Can spot and futures be traded?

Only a spot trading system is available at this time on HollaEx's white label exchange system.

How do different countries' exchanges impact the availability and criteria of coin markets?

Different countries and exchanges maintain varying policies regarding the listing of coins on their platforms. For instance, Coinbase adheres to stringent criteria for coin listing, whereas Kraken adopts a more lenient approach. In some jurisdictions, regulations pertaining to coin listing may not be explicitly defined and often hinge on the perceived level of decentralization of the coin.

As an exchange operator, you possess the flexibility to establish tailored asset listing criteria, whether they are inclusive or highly selective, and to make strategic decisions regarding whether to levy fees for coin listings on your platform from other crypto projects.

· cloud & on-premise Plan pricing


How much does it cost to start my exchange?

The costs vary depending on whether you self-host (on-premise) the exchange or you outsource the hosting (cloud).

For a small recurring monthly payment, your platform can be run on a specialized exchange server on the cloud and will follow a revenue sharing model depending on your exchange's 🔗plan.

How much does it cost to deploy your white-label crypto exchange solution?

The cost of a HollaEx white-label cryptocurrency exchange platform is contingent on your specific requirements and customization preferences.

For instance, a cloud-based exchange offers streamlined deployment features but involves recurring server costs, but on average with HollaEx can run ~$2,000 USD month, which can be detailed on 🔗HollaEx's cloud pricing page. There are also on-premise solutions for tech teams.

Ultimately, opting for a white-label software significantly reduces costs and time to market, especially when compared to building everything from scratch.

Is there any trial to test the exchange before purchasing any plans?

To get a trial version of HollaEx® simply complete the form in full. Once you’ve completed the form a call will be arranged and after you will be granted access to the HollaEx® exchange starter dashboard where you can launch your exchange for free using a full trial version of HollaEx® for 2-weeks.

Additionally, there is a live running production version of an the exchange called 🔗HollaEx Pro, with market access through this direct link → 🔗https://pro.hollaex.com/markets.

· Customization

Plugins & APIs

Is it possible to add features of my choice?

Does HollaEx handle customizations?

Our white label exchange software platform is versatile, catering to businesses across various industries such as financial technology and IT companies. Its modular architecture grants us the capability to tailor the platform precisely to your unique requirements, simplifying scalability and adaptability as your business expands. Our proficient team is well-equipped to manage custom development and deliver sustained technical support, ensuring seamless operation.

HollaEx also has a plugin marketplace where extra features can be bought for your exchange as you scale and need them. With our platform, you gain the flexibility to handpick plugins and modules that align perfectly with your needs, accompanied by the reassurance of dependable support.

How can I make an API Documentation for my exchange users?

For the API docs, there is a GitHub repository 🔗https://github.com/bitholla/hollaex-apidoc that you can utilize to build your own API documentation website.

Where do I get the API keys and secrets to develop a plugin?
What are smart contracts?

Smart contracts are programs stored on a blockchain, only running when predetermined conditions are met. When used on a crypto exchange platform, smart contracts execute an agreement between two traders to buy and sell digital assets through the blockchain and without an intermediary.

How do I add a new language to the exchange?

You need to fork HollaEx Kit repo and add a translated version with a new language by referring to en.js. Pull the request after it has been added and it will be applied in the next release.The Operator Control Panel within your exchange also includes a language editing and strings editing feature set.

Where do I customize my token's icon?

You can upload a graphic during your custom token on dash.hollaex.com, or once your exchange is live you can upload a graphic while you are in the edit mode. Simply click the 'Enter edit mode' tab at the bottom left.

Watch this HollaEx YouTube video on customization to learn more.

Can I pay to get custom development done for my exchange?

Custom development is subject to review and requires that you submit clear instructions for what you are looking for. For additional customization we offer custom development packages which is hourly based and the number of hours is calculated based on how much work it takes for your exchange customization. Upgraded 'Enterprise' plan include certain allotment of exchange custom development hours.

Need help?

Connect with HollaEx for expert guidance on all your exchange queries.

Contact Us