HollaEx® Resources

Find answers to all your HollaEx® questions.
01
· Contents
02
· FAQ
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FAQ

What is HollaEx®?

HollaEx® is a leading white label exchange software designed to facilitate the seamless launch and operation of a crypto business. Our comprehensive platform offers a range of features similar to those found on popular crypto exchanges. These include dynamic price charts, robust orderbooks, and secure user wallets for hassle-free global fund deposits.

Watch how HollaEx® works on YouTube.

How do I open a crypto exchange?

It's simple, once you've completed our form you can then login and complete the 5-step process, select your exchange plan and go live on your domain. The process can be done in a matter of minutes*.

You can learn more on our how-to exchange guides here.

*Using the default cloud exchange settings and digital assets.

Can I add my coin or create a new coin?

Yes, if you have a coin already you can easily have that added. By default, there's a selection of popular assets such as BTC, USDT, ETH and even gold backed crypto assets. All these popular coins can be added instantly!

Creating brand new crypto assets and trading pairs on the fly is also possible on the dashboard.

How does HollaEx® compare to competitors?

HollaEx® stands out in several key areas:

Ease of use: No technical expertise is required to launch or operate the exchange.

Extensive API support: Nearly every function is accessible via API, enabling full programmatic control.

Flexibility: Developers can freely access and modify the codebase.

Simple asset listing: Add tokens and markets easily from the dashboard.

👉 Read more on our blog, G2, and SourceForge

Can I see the exchange in action?

To get the best sense of what is possible we recommend signing up on the HollaEx Pro exchange. Once you've logged in you can make a deposit, start trading and testing. All you need is an email address.

Alternatively, if you do not want to register you simply view the live HollaEx public crypto markets list.

What are HollaEx's core products and services?

HollaEx offers a wide range of products and services for crypto exchange listings, including an advanced trading platform, blockchain development solutions, and community management tools. These allow users to buy and sell cryptocurrencies, conduct technical analysis, and manage their exchange accounts efficiently.

HollaEx also offers various trading tools, including technical analysis indicators, real-time market data, and orderbook depth charts, OTC brokers and much more to assist traders in making informed decisions.

Will my exchange have liquidity?

Yes, for major crypto market pairs such as Bitcoin (BTC), Ethereum (ETH) and other large markets there will be liquidity. This means your platform will have full orderbooks and fair pricing upon launch!

Note, markets for new coins require market making and is an additional service if required.

How can I get help?

Visit the HollaEx contact page and drop us an email.

Reading the public HollaEx forums and/or studying the documentations is the best way to get help.

For coin listing announcements join us on HollaEx Discord channel.

How much can I earn as an exchange business?

This depends on the trading fees you've set and the volumes traded by your customers on your platform.

For more precise information and to access these controls simply get your exchange live and access your exchange's Operator Control Panel and go to the Tiers->fees page, there you can set your own fees.

03
· General
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General

How do I get started?

Starting your own exchange takes minutes. Simply, register and login to the dashboard and click the big blue create exchange button. After you set up your exchange you can run it yourself or ask for exchange hosting assistance (cloud).

How secure and safe is the exchange solution?

The exchange software has been in production and extensively battle-tested, with numerous audits for over 6 years.

The front end is built in ReactJs with server's APIs primarily in NodeJS. The full system is built with high standard in security policies and applies with all the best code practices in a micro service architecture environment. The wallet software is closely integrated into secure IBM hardware and has been used in the past by well as regulated exchanges in Asia and world and sustains a long and solid track record in the crypto industry.

NOTE: Exchange that require an on-premise solution with digital asset self-custody can make a custom request by filling in their platform's requirements here.

Is the project open source?

Yes. HollaEx is one of the first white label open-source crypto exchange software kits, and currently the most developed upon system on GitHub, which can all publicly reviewed and verified on HollaEx's GitHub release page.

Is the code tested and audited?

Yes, the software has been in use globally since 2014 and can be self-audited on GitHub.

Please note; as the law is applied different globally, you may need to follow other audit and compliance demands depending on the jurisdiction.

What is cryptocurrency exchange software?

Cryptocurrency software is defined as a trading platform where individuals can buy, sell and trade digital assets. Crypto exchange software doesn’t rely on banks to prove transactions are real; payment systems are substantiated with wallet solutions.

How can I improve the loading speed of the website?

We highly recommend you to point your nameservers to something like Cloudflare and apply a CDN so you also improve the site loading speed. This operation however causes some downtime so keep that in mind. Check out this doc for Cloudflare.

How can I list my exchange on CoinMarketCap?

With HollaEx's white-label exchange solution, projects that have a token can self-list their own token on their own exchange, giving them the opportunity to reach a wider audience and gain visibility on popular sites like CoinMarketCap and CoinGecko. This helps new projects to build credibility, liquidity, and value for their assets, increasing their chances of success in the competitive cryptocurrency market.

In general, the more listings, the better. Learn more about coin listing best practices here.

Where should I share my feedback and feature requests for future releases?

You can contact support@hollaex.com. We constantly add features, everyone is welcome to share ideas, feedback, feature request etc.

Forums and Discord have a feedback section that is encouraged to be used.

How long does it take to start my crypto exchange?

First you need an account. A 15-30 minutes through the cloud:

To get an account, please contact us here. You must provide adequate information.


Note: To freely test the software without going through forms simply download the open-source front-end HollaEx Kit, and select Testnet HollaEx Network (Testnet requires no verification). You won't require any special code when using testnet and it will allow for the full self-exploration of the software.

Is HollaEx Centralized or Decentralized exchange?

The solution is an affordable do-it-yourself centralized exchange solution for business proposes. However, DeFi features (staking, etc) are gradually in the future as another trading mechanism of exchange within the crypto exchange kit.

How can you ensure the security of your exchange software?

HollaEx®, foremost, has a verifiable track record on 🔗GitHub. Our security measures include standard hot and cold exchange wallet systems, audit trails, encryption, 2FA, and access management control policies. Importantly, the open-source nature of our white label exchange software ensures our system is entirely self-contained, eliminating any reliance on third-party entities for enhanced security.

Can I contribute to the HollaEx Kit open source project?

Yes. The kit is free to modify and customization are encouraged. Various blockchain interactions and matching engine are managed by HollaEx Network which is beyond the scope of Yes. The kit is free to modify. In fact customizations are encouraged!

Various blockchain interactions and matching engine are auto managed by HollaEx Network (as a connected exchange to the network), thus modifications to these certain parts are out of the scope of the HollaEx Kit, as they are offered automatically to all exchange kit users. HollaEx Kit and is offered automatically to all Kit exchanges.

I want to find examples of successful exchange using HollaEx?

Available publicly is a white label customer stories sections and the HollaEx Pro exchange which trades 24/7 with operational deposit and withdrawals that uses 100% of the HollaEx Kit exchange software. Anyone can try trade on the HollaEx Pro exchange with real crypto. To do so, simply register and login, deposit, and trade. Alternatively, a live market list can be viewed without registration here.

To get more information please complete this form first, once you've completed our sales agent will reach out to you.

How much can I make by running an exchange realistically?

This depends on the trading fees you've set and the volumes traded by your customers on your platform.

For more precise information and to access these controls simply get your exchange live and access your exchange's Operator Control Panel and go to the Tiers->fees page, there you can set your own fees.

What are useful communities where I can chat and ask questions from other?

You can join the community chat on the public Forum to ask your technical questions.

Can I have a referral system on my exchange?

A customized referral plugin is available to allow your users to help share your platform to earn certain rewards automatically. You users can locate their unique referral affiliation code link on the exchange's summary page under "Invite Your Friend", users only need to copy, paste and share the address.

How does HollaEx® help me comply with regulations like KYC and AML?

KYC: Built-in tools + integration with iDenfy (included in Enterprise plans, $10K value).
AML: If you use a third-party KYC/fiat service, AML obligations are often covered by them. If using HollaEx-native fiat controls, you must create your own AML policy.

Do I need to obtain my own licenses, or does HollaEx® provide assistance?

Yes, you are responsible for securing licenses in your jurisdiction. We focus on the tech.

However, we offer guidance documents to help you understand common legal considerations:DocSend 1DocSend 2
Password: HollaAccess

How does HollaEx® handle data privacy (e.g., GDPR compliance)?

We provide account deletion tools and administrative controls to handle GDPR-related requests and ensure data rights are respected.

What is two-factor authentication (2FA)?

Two-factor authentication (2FA) stands as an additional layer of security fortifying your account beyond basic credentials. During the sign-in process, you'll receive a code or/and an email for account access. 2FA, also referred to as OTP (One-Time Password), serves as an interchangeable term for this additional security measure.

04
· Account & Payments
payment

Account & Payments

I want to delete my account

To delete account, please visit our contact page or contact us directly at support@hollaex.com

How can I get a refund?

Refunds are generally not permitted. However, if you feel the service has not met your expectation you can visit our contact page or contact us directly at support@hollaex.com to share your reasons for a refund request.

How do I cancel the service?

If you wish to discontinue the service you can stop your exchange by terminating it through the dashboard hosting. Proceed to Hosting → Danger Zone and terminate your exchange to stop the exchange and your subscription.

What payment methods are accepted to pay for HollaEx services?

We accept card payments and various types of cryptocurrencies for our payment processing. Notably, XHT payments, which are entitled to a discount during the checkout process (check in your HollaEx dashboard billing checkout). You can choose to pay monthly or opt for yearly subscriptions, with yearly plans offering substantial savings of around 30%.

Note, revenue sharing apply to exchanges that use HollaEx Network.

What kind of support does HollaEx® offer?

Support is handled directly by our tech team — not outsourced — and is available primarily via email.

For priority handling only Enterprise Unlimited clients will receive a dedicated Slack channel.

If I run into technical issues, how quickly can I expect a resolution?

Most issues are resolved within 48 hours. Critical incidents like server downtime are prioritized and addressed as soon as possible.

For the cloud service, who handles server maintenance and updates?

We handle all server-side operations, including updates. For cloud exchanges, updates can be applied with one click via the dashboard, usually completing within 30 minutes.

What happens if HollaEx® discontinues its services? How does the open-source nature protect me?

In the unlikely event HollaEx® discontinues services, the software will remains accessible for the operator to self-host and run their exchanges independently with their own technical team.

Are there any new updates coming?

Yes. Recent updates include: P2P trading, AutoTrader features, Market-making bot integration (Octobot).

Soon Margin trading (ETA late 2025). 👉 View release notes

05
· Coin & Market Pairs
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Coin & Market Pairs

What are the coins supported in HollaEx?

Just sign up and log in to the HollaEx dashboard to access the latest list of supported assets and markets. HollaEx supports over 200 of the top coins. Please note that coins with the largest market cap are added periodically, but any operator can add custom assets.

Alternatively, you use the Quick Trade page to search for available coins.

Can I add my custom coin?

Certainly. If you already possess a coin (or token), adding it is a straightforward process; however, custom coins necessitate activation. By default, HollaEx offers a range of popular assets like BTC and ETH, which can be added instantly. Additionally, you can create entirely new crypto assets and trading pairs on the dashboard. Please note, Crypto Pro and Enterprise can list limited custom coins, while Enterprise Unlimited can list unlimited coins.

Do I have to add a market pair for trading?

In order to make a market an asset should be paired up against another asset for the purpose of pricing and trading. Market pairing is accomplished through either an orderbook or an OTC broker system, both includes an easy step-by-step set up in the Operator Control Panel.

Nonetheless, HollaEx can be configured without markets, functioning solely with a wallet. This wallet is seamlessly linked to various blockchains, enabling deposits, diverse payments, coin distribution, and withdrawals of various digital assets. In addition an internal transfer function can facilitate transactions between users within the exchange, while custom development through our API allows for the creation of alternative financial functionalities. HollaEx also includes taking and rewards system that can be used as an fund distributing alternative to regular markets.

Do I have to pay to add new assets and markets?

Upgraded plans can list custom asset. Custom asset activation is included on upgraded Crypto Pro and Enterprise, and for Enterprise Unlimited there is unlimited ability to add new assets and markets.

How to integrate my exchange with a bank to support fiat?

To integrate fiat currencies, upgrade your cloud exchange to an Enterprise plan subscription or Enterprise Unlimited.

(Please note that obtaining a banking or payment processor partnership with access to APIs is a prerequisite for HollaEx to assist with integration).

Self-integration is also possible and enchoraged by following our documentation.

Extra consultation/customization beyond plans can be negociated. Simply reach out to sales@hollaex.com.

Can you tell me more about HollaEx?

HollaEx emerges as a comprehensive white-label crypto exchange, making waves in the cryptocurrency market. It empowers businesses to establish their digital markets for proprietary digital assets, whether through an on-premise (self-hosted) or cloud-hosted exchange. Our platform facilitates seamless integration into the blockchain-based financial ecosystem, enabling effortless launch of self-branded tokens and crypto exchange websites. As a centralized exchange, it assures users a secure and regulated trading environment.

What does the HollaEx platform do?

The platform boasts a versatile array of features, encompassing an automated coin deposit system, seamless coin listing, staking options, and robust liquidity for major trading pairs like BTC/USDT and ETH/USDT. Users enjoy access to real-time price charts, comprehensive orderbooks, and advanced technical trading capabilities to cater to their diverse needs.

HollaEx stands out by offering a distinctive open front-end on-premise white-label solution. Cryptocurrencies, including custom digital assets, Bitcoin, and other popular options, are efficiently traded through the platform using a dynamic trading orderbook, Quick Trade UI, OTC crypto brokers, and diverse payment methods like credit cards and third-party payment systems.

What’s the difference between centralized cryptocurrency exchanges (CEX) and decentralized finance exchanges (DEX)?

The platform boasts a versatile array of features, encompassing seamless coin listing, an automated coin deposit system, staking options, and robust liquidity for major trading pairs like BTC/USDT and ETH/USDT. Users enjoy access to real-time price charts, comprehensive orderbooks, Quick Trade UI and advanced technical trading capabilities to cater to their diverse needs. HollaEx stands out by offering a distinctive easy-to-start white-label solution. Cryptocurrencies, including custom digital assets, Bitcoin, and over 100 of the most popular asset, are efficiently traded through the platform using a dynamic trading orderbook, OTC crypto brokers, and diverse payment methods like credit cards and third-party payment systems.

How does HollaEx ensure security for its users?

HollaEx prioritizes the security of crypto listings and trading with a robust set of measures, including two-factor authentication, DDoS protection, encryption, smart contracts, and more. These measures are in place to ensure the protection of users' digital currency and personal data. Our commitment to security is evident through our long commitment to open-source exchange tech, regular updates and continuous enhancements to our core security features, maintaining a secure trading environment. For a comprehensive understanding of HollaEx security features, please refer to our Security Documentation.

Who can use the HollaEx exchange?

HollaEx is distinguished as one of the most accessible, secure, and enduring white-label crypto exchanges, known for its simplicity in the listing process. It serves a wide range of users and organizations, including mid-size businesses, small enterprises, freelancers, and nonprofits. Our platform is carefully designed to meet the diverse needs of users entering the dynamic global crypto online business landscape.

Who can use HollaEx coin and market listings?

Whether you're a mid-size business, small enterprise, freelancer, or nonprofit, our platform is tailored to meet the diverse needs of users seeking opportunities in the crypto business. HollaEx invites individuals from all backgrounds interested in venturing into the crypto market to harness the power of asset digitization. Benefit from our streamlined asset listing services on our easy-to-start, user-friendly, and inclusive platform.

What are the benefits of using HollaEx for crypto exchange listing?

Using HollaEx for crypto exchange listings or coin and market listings, crypto companies and projects can access a diverse community of crypto traders and investors. The increased visibility can significantly enhance their chances of attracting potential investors, key stake holders and traders to their projects. HollaEx's network of exchanges also ensures broader market reach and easier self-capitalization and market making for your newly listed tokens, namely through the inbuilt OTC broker dealer system.

What is the listing process for crypto projects on HollaEx?

The crypto exchange listing requirements and process may vary based on the specific exchange within the HollaEx network. However, generally, projects will need to use upgraded plans and need to demonstrate legitimate use, strong community support, and compliance with regulatory standards. Once these criteria are met, the project is thoroughly evaluated to ensure it aligns with the exchange's policies and goals. There is also an unlimited plan that allows for unlimited listing.

Are there any specific requirements for token developers who want to list their tokens on HollaEx?

To list your coin on HollaEx, simply use — Crypto Pro, or Enterprise.

For unlimited token and market listing use Enterprise Unlimited.

Digital asset and token developers need to meet specific criteria, including adherence to blockchain standards, a legitimate use case, compliance with regulatory standards, and active community support. For more details on asset token digitization, check out our blog post here.

How can I buy or sell cryptocurrencies on HollaEx?

Users can deposit funds into HollaEx Pro exchange account and trade, or users can deposit on any HollaEx powered exchange. For buying software related services, there are various payment methods, included on the dashboard. For large payments and wire transfers contact us.

Does HollaEx cater to beginners and experienced traders?

Yes! HollaEx provides user-friendly interfaces and trading tools suitable for beginners while the Quick Trade interface, while offering advanced trade orderbook trading features and technical analysis tools for experienced traders. A live example of the trading interface can be reviewed at https://pro.hollaex.com/markets

Why should I choose HollaEx?

HollaEx is backed by a dedicated core team with expertise in blockchain development and the crypto market since 2016. The platform supports over 100 of the top crypto asset (with more added regularly) and offers a user-friendly setup and even a dedicated mobile app for users that like to trade on the go. By charging competitive exchange listing fees, HollaEx provides opportunities for crypto projects to get listed, increasing their chances of success in the crypto space.

06
· Coin Listing Pricing
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Coin Listing Pricing

What is HollaEx's coin and market listing service?

HollaEx's Coin and Market Listing service is a platform that facilitates the inclusion of various cryptocurrencies and tokens on different crypto exchanges. It offers a seamless and efficient process for crypto projects to get listed on an exchange, gaining exposure to a broader audience of potential investors and traders.

How does HollaEx determine the exchange listing fees for cryptocurrencies?

There aren't any listing fees, however certain plans will include predetermined amount of listings. In addition, only the higher level plans will include unlimited coin listing abilities.

Plan: Crypto Pro and Enterprise allow for 3 and 20 custom coin activation and listing respectively.

Token type: HollaEx considers their classification, such as utility tokens and whether they are ERC-20 or other blockchain-based tokens. Feel free to reach out to get your token evaluated for listing. Different token types may vary in complexity and requirements, affecting the processing times for token activation and listing.

Once listed, you have the option to set up an orderbook market and/or an OTC desk against USDT or against another popular pricing currency.

What are the crypto exchange listing fees on HollaEx?

Crypto Pro and Enterprise plans include few free listings. Upgraded plans generally include more.

For unlimited free listing, please see Enterprise Unlimited.

Do companies with crypto tokens need to pay additional charges for listing on HollaEx?

The token listing and activation are permanent, and depending on your plan (Crypto Pro, Enterprise, Boost, etc.), the listing may be included. However, operational costs (server hosting or cloud expenses) are incurred to maintain the live status of the exchange.

What type of pricing plans does HollaEx platform offer?

HollaEx aims to empower projects by providing a platform with lower fees than traditional listing agencies. HollaEx’s Crypto Pro plan and all other higher level plans include 1 token activation and listing. The plans offer several pricing plans to suit different needs, so you can choose one for your crypto business model.

Cloud plans run at about ~$2,000 a month (please check our pricing page), or lower when paid yearly (lower rates for annual payment). By offering cost-effective solutions, HollaEx ensures crypto projects can allocate more resources to their development and marketing efforts to thrive in the competitive crypto space.

What does HollaEx offer in terms of payment methods?

For cryptocurrency projects, HollaEx accepts various payment methods, including card payment, and various types of crypto. A discount is provided on any XHT payments. For smaller transaction PayPal is also a payment option. For bank wire transfer, we only approve of this payment method on a rare case-by-case basis and will require reaching out to our sales agent.

07
· Customization
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Customization

How do I customize the exchange interface?

Exchange admins are provided with a panel that handles customization for changing UI colors, graphics, as well as all the text (strings). Adding a new language is also possible.

For those on higher cloud exchange plans, a built in landing page and a way for operators to add their own GitHub repo and code for easier exchange customizations.

For those seeking dedicated assistance, HollaEx offers hourly development packages, allowing a dedicated exchange engineer to perform custom development work upon purchase.

If I have a tech team, can I fully customize the exchange as I wish?

HollaEx Kit is open-source exchange kit that can be downloaded from GitHub. The exchange software is free to modify and includes features that encouraged customizations.

For the fastest deployment and testing it is recommended to go with a testnet exchange which is an option presented in the Exchange Server Initialization stage for on-premise exchange users.

At anytime an exchange can be upgraded to the cloud for added support and ease-of-use in the hosting page of the exchange dashboard.

How can I add custom scripts to my website into head and body?

You can use the code-inject or console within your exchange once you've logged in as an admin. Like other web builders, you can simply put the code directly in there and publish the changes which will appear on your live exchange.Code inject panel example (admin operator view).For cloud exchanges you can use the exchange dashboard and go to hosting>Domain & SEO page and go to the bottom of the page and open the 'Show advanced', there you will be presented with head and body input area, after which you should save and upgrade to apply changes in manage section.

How do I customize the content of the exchange?

The exchange features an edit mode enabling real-time changes to graphics, text, and colors. Further more, cloud exchanges, the custom page includes a GitHub repo section, facilitating swift platform adjustments. Simply upgrade your cloud exchange, apply your custom GitHub repo, and code your desired changes.

On-premise exchanges can opt for a more comprehensive editing approach by forking the HollaEx Kit repo and custom coding changes. It's crucial to note that this is an unsupported method, and the full responsibility lies with the operator. For those seeking dedicated assistance, HollaEx offers hourly development packages, allowing a dedicated exchange engineer to perform custom development work upon purchase.

How do I add a new language to the exchange?

You need to fork HollaEx Kit repo and add a translated version with a new language by referring to en.js. Pull the request after it has been added and it will be applied in the next release.The Operator Control Panel within your exchange also includes a language editing and strings editing feature set.

Where do I customize my token's icon?

You can upload a graphic during your custom token on dash.hollaex.com, or once your exchange is live you can upload a graphic while you are in the edit mode. Simply click the 'Enter edit mode' tab at the bottom left.

Watch this HollaEx YouTube video on customization to learn more.

Can I pay to get custom development done for my exchange?

Custom development is subject to review and requires that you submit clear instructions for what you are looking for. For additional customization we offer custom development packages which is hourly based and the number of hours is calculated based on how much work it takes for your exchange customization. Upgraded plans such as Enterprise and Boost include certain allotment of exchange custom development hours.

08
· Exchange Plans
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Exchange Plans

What is the main difference between cloud and on-premise exchange?

The cloud exchange plan provides assisted exchange deployment, hosting and secure management of the exchange's server. You can start by deploying your cloud exchange with few clicks and enjoy a fully automated and smooth experience.

An on-premise exchange on the other hand needs to be deployed on your servers and you need to have technical knowledge and experience to get it started and maintain it.

There are upgraded plans for both cloud and on-premise with added features that you can check on pricing page.

What do I need to run the HollaEx Kit on my server?

For system requirements for running HollaEx please read the the getting started docs.

Below is a run down of the key requirement for running your own on-premise (self-hosted) exchange.

Click for details on each (Note: To use freely, use Testnet HollaEx Network):

HollaEx Dashboard Account

System meeting minimum requirements

Compatible operating system (Linux, macOS, etc.)

Required packages installed (docker, docker-compose, etc.)

Production prerequisites (your domain, AWS, SMTP, etc.)

Can I host my exchange somewhere else?

Certainly. HollaEx is meticulously designed to be effortlessly self-hosted on your own on-premise. You can delve into the details of the initial setup in our documentation here. Self-hosted exchanges on-premise will require Enterprise Unlimited which is a open plan that gives operators the option to not be part of the public HollaEx Network.

If your team has the tech capabilities and you're interested in establishing your own private exchange network please contact us.

Does HollaEx have a mobile app for trading on the go?

HollaEx does offer an exclusive mobile app for Enterprise and Enterprise Unlimited plan clients. Reach out for if you would like to activate the app while using the lower tier plans such as Basic or Crypto Pro plan.

The app allows users to trade cryptocurrencies conveniently from their smartphones. The app works for mobile Android and iOS, as well as desktop systems such as Windows and macOS.

Which plan do I need to choose for supporting fiat assets?

For cloud exchanges, the addition of fiat assets is achievable through Enterprise. If have a strong requirement to operate on-premise (self-hosted) exchange, it is recommended to upgrade to the Enterprise Unlimited plan. Once the plan is activated, you gain the flexibility to add fiat of your choice, allowing manual crediting of fiat currency through the mint and burn function in your exchange's Operator Control. The minting process effectively credits the user's account on your exchange (Read more about Fiat Controls).

To enable high frequency processing, seamless integration with your payment system or bank becomes vital for efficient automated deposit and withdrawal management within your exchange (Read more about self-integration here.)

HollaEx provides integration options where needed, ensuring a tailored approach to your requirements.

09
· Exchange Features
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Exchange Features

What are the steps to set up my exchange using HollaEx®?

The HollaEx white label exchange does not include a dedicated iOS or Android app version as it is sold separately. However, a dedicated desktop application for Windows and macOS is available, specifically designed for the professional trader market. To access the app, please reach out us at our contact page.

‍While the exchange website is fully compatible with mobile devices and is responsive, you can access the mobile web version through the mobile browser. Moreover, we provide open source code built in React Native, allowing you to build your own version for free.

Can my exchange support high trading volumes from day one, or are there scalability limits?

There are no technical limits on volume.
However, user caps apply based on your plan:

Basic
: Up to 1,000 users
Pro: Up to 50,000 users
Enterprise and Enterprise Unlimited: No user limit (Unlimited users)

Do I need technical expertise to deploy the exchange, or is it truly “no-code”?

No technical experience is needed when using cloud. The server-side is handled by HollaEx®, and the dashboard provides full admin control with an intuitive UI. Many operators run exchanges with no prior tech background, many of which are solo entrepreneurs.

Can I test a demo before committing?

Yes. Trial credentials are typically sent after you complete the HollaEx Start form and after you have spoken to our sales agent.

What are the biggest challenges other HollaEx® users have faced when launching?

The main challenge historically was self-hosting. It required some technical knowledge, which led us to focus more on a cloud-first model to support a wider range of operators.

Do you offer iOS, Android app for exchange?

The HollaEx white label exchange does not include a dedicated iOS or Android app version as it is sold separately. However, a dedicated desktop application for Windows and macOS is available, specifically designed for the professional trader market. To access the app, please reach out us at our contact page.

‍While the exchange website is fully compatible with mobile devices and is responsive, you can access the mobile web version through the mobile browser. Moreover, we provide open source code built in React Native, allowing you to build your own version for free.

Which languages do your solution support?

It currently supports many of the main languages (English, Spanish, Italian, German, Japanese, Korean, Portuguese, Dutch, Turkish, Chinese, Vietnamese, Russian, Indonesian, Arabic, Persian) and new languages can be easily edited through the Edit Mode within the All Strings pop up.HollaEx includes strings editing tool that allows for label text editing. To view more details visit our documentation on localization.

Can I black list certain countries to use my exchange?

You can apply country specific limitations on DNS level with services like Cloudflare. There are also country specific IP features on the exchanges Operator Control Panel that the admin can easily set. Further restrictions can be put on user account tier groups, or specific user that will restrict functionality such as withdrawals and login.

How can I manage the users of my exchange?

You can manage users through the Operator Control Panel on your own exchange once it is live.

Where can I get my exchange reports?

You can obtain a comprehensive report of your exchange and user activity using the Operator Control Panel. The data can be conveniently downloaded in CSV format from the respective tables.

For cloud exchanges, creating a database backup is facilitated through the hosting->manage section on the HollaEx dashboard.

Moreover, the exchange incorporates a dedicated sessions page, providing detailed insights into login events and currently active user sessions (the user has a version of this also). Additionally, there's an operators log for administrators, meticulously recording all actions performed by exchange operators. This log serves as a comprehensive record of activities conducted on the operator control, ensuring transparency and facilitating audit purposes.

How do I connect my exchange domain to my cloud exchange?

You can connect your custom domain on the hostingDomain page.

A complimentary HollaEx.cloud domain is offered, eliminating the need for DNS setup.

Can I have a landing page for my exchange?

Exchanges lacking a dedicated landing page will default to displaying the login/signup page, featuring the exchange's logo as the default landing view. While it is generally advised to create a separately designed landing page (such as with WordPress), it's noteworthy that upgraded cloud plans (excluding Basic exchanges) do incorporate a minimal yet customizable landing page with price tickers for added branding and user engagement.

Does the system support 2 Factor Authentication (2FA)?

Yes. HollaEx supports the standard OTP (One time passwords) 2FA (Two-Factor Authentication) practice and is automatically encouraged and recommended to all users using the HollaEx software.

The dashboard also includes OTP and 2FA and is highly recommended that it is turned on.

Can I use the exchange to receive crypto payments?

Certainly. The HollaEx system offers diverse crypto wallets, each equipped with uniquely generated deposit addresses for exchange users, enabling seamless payment processes. Additionally, the system incorporates a plugin system that empowers you to create your own payment system with your team of developers.

For upgraded exchanges, administrative access to the exchange's API is available, providing programmatic access for advanced and custom payment functionality for both crypto and fiat.

How do I accept payments for my token sales on my exchange?

HollaEx comes with an inbuilt wallet. The wallet accepts deposits for multiple crypto assets such as BTC, ETH, USDT and others.

If you have a bank connection or third-party payment provider setup you can add them to your exchange to accept fiat deposits, this requires access to the bank or payment provider API system and an upgraded plan to Enterprise or Enterprise Unlimited.

Can I setup a staking pool on my exchange?

Yes, setting up a staking pool using HollaEx's white-label exchange is possible for CeFi style staking.

(Contact us for DeFi staking)

Read on below, section 10, for 'Investment Products Functionality' details such as staking.

10
· Investment Products Functionality
circle

Invest Funtions

Describe the tools available for creating and managing digital asset investment products (e.g., staking pools, yield products, structured investments)

Investments are possible through the Staking feature. These are discussed in these docs. Staking on HollaEx gives the operator a large degree of control over the stakes; any asset can be staked, with any assets being rewarded (the system calculating the appropriate amount of reward). This works via the operator, providing a pool of the ‘reward’ asset, with rewards being paid from this, and penalties into it, rather than interacting with the blockchain.

How does the platform handle subscription and redemption processes? Is there flexibility for partial subscriptions, redemptions, and scheduled payout distributions?

HollaEx® provides exchange operators with full control over the investment lifecycle, including subscription and redemption. Operators can configure flexible options for partial contributions and redemptions, as well as define the end date of the investment period, or if it is on-going and flexible. Additionally, the system allows for the setting of custom time-lock periods, early withdrawal penalties, and automated enforcement rules. Enabling tailored investment product terms directly within the exchange environment. Read more about setting the durations and redemption rules here.

How does your platform track and report investment product performance?

Users are able to see a history of all their trades and the details related to those trades within the wallet performance page.

For the admin exchange operator, there is a back office with all active user investment/staking at the /admin/stakes?user-staking of the exchange.

How does the platform manage investment product risks and ensure compliance? How customizable are these features?

Trading Limits: Enforces limits on order size, leverage (if applicable), and user-specific exposure to mitigate systemic risk.

Balance & Margin Checks: Validates user balances in real-time to prevent overtrading or unauthorized asset usage.

Rate Limiting & Throttling: Protects against abusive trading behavior, such as high-frequency spamming or front-running.

Fail-safe Mechanisms: Includes circuit breakers and cancel-on-disconnect functions to mitigate volatile market impacts.

KYC/AML Integration: The platform supports external identity verification services to enforce Know Your Customer (KYC) and Anti-Money.

Transaction Monitoring: Tracks suspicious trading activity or large fund movements for regulatory reporting.

Audit Trails: Maintains a comprehensive log of trades, user actions, and administrative events for compliance transparency.

Policy Configuration: Risk parameters, compliance rules, and user-tier restrictions can be adjusted through configuration files or admin interfaces.

Plugin Support: Custom compliance modules or region-specific requirements can be added via plugin or API integration.

White-Label Flexibility: Suits jurisdictions with varying regulatory obligations by allowing tailored compliance setups per exchange instance.

How does the platform accommodate integrations with external investment providers or third-party yield products?

This is dependent on the external provider/third party, but with the HollaEx tools, generally, the most desired functionality is attainable. This is something that can be discussed in more detail with our tech team.

How scalable is the platform when managing multiple investment products?

The system can vertically scale to support thousands of products and market pairs without any limitations.

Does your platform support lending? If so, describe the features available, including loan origination tools, collateral monitoring, LTV-based risk alerts, and lending agreement tracking

HollaEx exchanges do not directly support lending at the moment but this is up and coming in Q3 this year as part of the margin trading.

11
· Fees & Revenue
percent

Fees

What is the minimum trading fee I can set?

Cloud
Cloud Basic: 0.05% maker and 0.05% taker
Crypto Pro: 0.05% maker and 0.05% taker
Enterprise: 0% maker and 0% taker‍
Enterprise Unlimited: 0.0% maker and 0.0% taker

How does the revenue sharing work?

All exchanges within the HollaEx Network participate in a unique revenue-sharing model, where a portion of their trading fees contributes to a collective pool, fostering a collaborative financial ecosystem. It's worth noting that each exchange plan entails minimum trading fees, detailed on our pricing page: 🔗https://www.hollaex.com/pricing or conveniently accessible through your exchange's 🔗billing page.

Notably, it's crucial to note that Enterprise Unlimited have the option to operate autonomously, setting themselves apart from the HollaEx Network, and uniquely, they do not engage in revenue-sharing practices.

Can I set different trading fees for my users?

Trading fees can be easily configured through the Operator Controls Panel by navigating to Admin → Tiers → Fees page. Create user-level tiers and fine-tune both maker and taker fee rates on the Tiers > Fees page for each user level tier. It's essential to highlight that varying white label exchange plans offer different minimum trading fees — refer to the plans to explore 🔗minimum trade fees.

The pop up above is displayed to the admin after they select a market and allows the admin operator to apply a fee percentage to each user tier level.

For more information on account tiers and trading fees configurations please review visit HollaEx Docs 🔗Tiers page.

12
· CRYPTO Liquidity
water

Liquidity

Will my platform have liquidity?

Yes, liquidity is included for major trading markets such as Bitcoin, Ethereum, and other high-volume assets on all exchanges.

These liquid markets can be instantly enabled through the market selection page. Once added, your exchange will feature dedicated live trading pages, active order books, real-time price charting, and seamless buying and selling for your users — all within your own branded platform.

Additionally, every trade executed on your platform generates revenue for you, enhancing your exchange’s profitability.

How does your platform facilitate liquidity integration? Do you provide market-making bots or liquidity network connections, and can we integrate our own liquidity?

There are multiple ways to handle liquidity. Recently, we set up a dedicated document to discuss these. In short, liquidity can be handled in these ways:

1. In-built liquidity on the trading engine from the HollaEx Network

2. OTC Desks can have hedging applied to automatically buy assets from other exchanges, keeping sufficient liquidity

3. Certain assets can benefit from the HollaEx Network swap, where we directly supply the liquidity

4. Market-Making bots, we provide one on most plans that have been integrated directly via a service called Octobot

5. With our API, liquidity can be sourced from other sources, whether directly under your organization or from a third party.

6. It's worth noting that the commonly used CCXT library is fully compatible with HollaEx which makes it easy for most algo trading platforms to integrate.

Can I integrate liquidity service to my exchange?

Yes, you can integrate liquidity services into your exchange.

HollaEx® Crypto Pro and higher-tier 🔗plans include a built-in 🔗market-making bot, helping to provide liquidity for your exchange.

For additional liquidity solutions, custom integrations can be implemented using HollaEx® exchange 🔗APIs. HollaEx® follows the CCXT standard, ensuring compatibility with a wide range of exchanges and liquidity providers, making it easy to connect and enhance market depth.

What are liquidity providers?

Liquidity providers are financial institutions that act as a middleman in security markets. A liquidity solution involves buying volumes of assets from suppliers and redistributing them to financial institutions that make them available to retail investors.

Liquidity can also be automatically retrieved by running your own trading bot on various other platforms.

Where is the liquidity for some of the markets coming from?

Most of the largest crypto markets have liquidity and is provided by HollaEx Foundation. Markets such as such as BTC/USDT and ETH/USDT are supported, as well as many more. A market list on 🔗pro.hollaex.com exchange displays the live shared liquidity markets that are available to exchange operators.

Do I get help with liquidity and market-making?

Major markets such as BTC/USDT and ETH/USDT will have crypto liquidity included and is part of connecting to the HollaEx Network.

For Crypto Pro and above clients there is a market making liquidity bot included (Octobot) that can be utilized for automated trading and remarketing from other exchanges. Programming your own trading bot for your own tokens market liquidity creation is also possible with HollaEx API: https://apidocs.hollaex.com or by expanding your 🔗OctoBot configurations and/or when using the 🔗CCXT API exchange standard.

How can I add liquidity to my markets?

Adding extra liquidity to your markets is simple with a market maker bot.

HollaEx® provides 1 bot for liquidity only on the Crypto Pro and above plans.

13
· User Management & Customer Experience
man

User Management

How does the platform handle user registration and KYC? Can the system accommodate invite-only or open-to-all onboarding, and is it flexible for individual and family office accounts?

Accounts can be restricted by the admin (requiring KYC, verification, etc., to be used). For sign-up in particular, the admin can enable or disable this (thus using a more manual method in which the admin creates the user for a successful invited user). This can also be combined with the email verification required feature to ensure accounts perform this.

Does your platform support multi-user or joint accounts? How are permissions and roles managed within accounts?

Whilst there is no definite multi-account feature, accounts can be used by multiple people, but they will share a single email address.

Does the system support multiple user tiers (e.g., Platinum, Gold, Silver)?

User tiers are supported, discussed here. More tiers can be set up by the admin if desired.

Does your platform allow clients to set up multiple logical asset accounts (e.g., Funding, Trading sub-accounts)?

How many accounts a user has would be something left to your team. The only software restriction on the exchange side would be the necessity to have new emails per account.

What authentication methods are supported (e.g., two-factor authentication, biometric security)?

2FA is supported. In addition, users can monitor all login activity (live/ past sessions). For the app version of HollaEx, biometrics can be used from the mobile device for authentication.

How does the platform detect and respond to suspicious login attempts or unusual activity?

The platform has tools for the admin to monitor all users' login information and revoke a session if suspicious. Inbuilt there is a suspicious activity feature, and with the API, it could be possible to create scripts that automatically monitor suspicious activity and perform desired activity based on this. There are tools to prevent suspicious login systems by checking IPs and devices.

What features are available in the user interface for account management and portfolio tracking?

The wallet interface shows users' assets in a pie chart. All previous balance snapshots are recorded every day so the user can view them. There is a P&L system to display the overall performance of the trades.

How does the platform track and display client activity, such as deposits, withdrawals, trades, and investments?

All activity is logged by the system and available to the admin either in the browser or downloadable via CSV files in operator logs. Any action taken in the back office is logged. Additionally, all APIs have an extensive logging system, and they are logged on Grafana.

What types of reports are available to clients (e.g., PnL, tax reporting, account statements)?

Users are able to view and download CSV files for most of their on-exchange activity. In addition, we have in the past worked with a crypto tax firm to integrate tools to assist in tax reporting.

Please describe the web and mobile user interfaces, including any differences between them.

The desktop and mobile apps are both developed using Flutter to ensure a unified code design. Both front ends can be edited as far as desired, but in terms of the difference between the browser web app and the dedicated app is that the apps are more streamlined in design.

How are notifications (e.g., trade confirmations, login alerts) communicated to users? Can these be customized?

Notifications can be customized by the operator. These can be delivered via email or SMS. For mobile apps, there are push notifications delivered in the native context of Android and/or iOS. In addition the user can customize toast notification for various trading activity events. HollaEx also includes audio cues.

Does the platform support multiple languages and currencies across both web and mobile interfaces?

Currently, 18 languages are supported and can between changed easily, both by admin and user. More can be added if required. Any world fiat currency is supported by the fiat control system.

What support channels are available to users (e.g., live chat, ticketing, third-party integration)?

HollaEx does support plugins for third-party customer support tools. At present, Zendesk, Intercom, and Crisp are integrated. More can be added in the same manner as these.

What other features enhance the user experience or engagement?

Some of the more standout features for enhancing user experience are: Staking, P2P, referral bonuses, auto-trading, and user API access, among others.

14
· Admin & Operational Features
settings

Admin & Operations

Describe the admin dashboard and its key features, including user and system management tools.

The best place to see most of the admin functionality is on these pages of the docs. The HollaEx admin panel is very simple to use, with essentially all functions being accessible in very few clicks required to find any given information and ability. This is done to ensure simplicity of use, with multiple successful exchanges we work with, operating with a single owner, even when said owner is not particularly knowledgeable on the tech side of things.

How are roles and permissions managed within the platform? Can they be customized?

Team members can be given roles to assist in operations. This feature is described in detail here. These roles can be highly customized, allowing fine-grain control over essentially any operator tool, from what can be viewed to what can be edited. 

Describe the CRM tools available for managing client relationships (e.g., client profiles, revenue metrics, RM assignments).

This is not supported built-in but it can be integrated with third-party sources easily.

What tools are available for managing users and customer support (e.g., ticketing, knowledge base)?

This is typically supported by third-party tools of your choosing.

How are KYC/AML processes managed by administrators?

KYC can be handled directly by operators. In this method, users upload requested documents and then are verified by a member of your team. We also provide access via a plugin to iDenfy. Alternative KYC providers can be integrated if required (Sumsub, etc.).

How does the platform handle financial operations such as rebalancing and fee management?

Fees can be automatically settled using a fee settlement tool, and depending on the operations we have created certain tools to support specific needs.

Describe how fees are configured and how the platform supports different fee structures for various user tiers.

Fees are freely editable by the admin for each asset and each user tier for the maker and taker. This is all managed via the admin panel.

What reporting and analytics features are available for administrators?

There are basic systems built-in but it can be extended to other third parties using APIs.

Does the platform provide real-time monitoring and alerts for administrators?

This can be set up with API integrations with third-party tools and emails. There is a built-in email audit system that receives a copy of all important actions.

How does the platform handle content management, including announcements or news posts on the front end?

Announcements/Notifications are available via the Announcement feature, alerting all users to whatever news is required. In addition, emails can be edited and their sending arranged, for whatever is necessary.

Does the platform support the addition of plugins or modules for extra features?

Plugins are heavily supported and encouraged. As an example, we have worked with operators who have self-developed their on-ramping process and physical card integration, among others.

Describe the process for software updates and how new versions are deployed.

New versions of HollaEx are regularly released. The up-to-date changelog can be seen here.

It can be seen from this that the general quality of life and bug-fixing updates come almost every week, to optimize user and admin experiences.

On top of this, major features are added every few months. This past year alone has given operators:

June: Role management system

February: Auto-trading, announcement systems, mobile app version control

November: Smart trading, to allow any assets to be traded between

August: Address books, P2P upgrades

June: Advanced user referrals, P2P

These updates are applied simply through the dashboard, clicking the upgrade button, and are live within around 30 minutes.

What measures ensure high uptime and operational stability?

HollaEx uptime can be seen here.

If, however, in the event of downtime, there are systems in place to ensure as soon as possible resuming service (this is relevant to the Cloud plans, and not self-hosting). This week, we also added a status page tracker, so that individual exchanges can show uptime history, as well as show users when maintenance can be expected for your exchange.

15
· Security & Compliance FEATURES
lock

Security & Compliance

List any security audits, certifications, or penetration tests that have been performed, including participation in bug bounty programs.

The system is regularly tested. Currently, we are in the process of becoming ISO certified.

Does the platform provide security alerts for suspicious activities?

Suspicious activity alerts can be set up.

How does the platform handle Anti-Money Laundering (AML) regulations and compliance with restricted jurisdictions?

Laundering (AML) regulations and compliance with restricted jurisdictions? AML is dealt with either by: Using the fiat controls, the operator is in charge of the AML flow. Using a third-party payment provider, these may offer AML as part of the service.

Does your platform support mandatory 2FA enforcement and strong 2FA methods such as WebAuthn tokens, Passkeys, and TouchID?

2FA is supported, and depending on user tiers, can be made mandatory.

Does the platform support flexible login options, such as Google, Apple, Microsoft, and other third-party login providers?

By default, the platform doesn’t support this. However, this could be available with development.

Does the platform include functionality to enable or disable key features (e.g., withdrawals, user logins) in case of a security breach?

Users can be frozen individually, but currently not exchange-wide.

Provide an overview of the security architecture and measures in place.

Additional documents can be provided upon request.

16
· White label exchange FAQ
label

White Label FAQ

What is a white label software?

A white-label is a service produced by a singular company that is rebranded by other businesses. In other words, a business can rent, or buy a software license from other companies to use as their service.

What's exchange software?

Exchange software is a solution for trading assets such as cryptocurrencies, security tokens, and other digital assets. These systems typically have high liquidity in the market and offer a variety of tools to make the exchange process easy. Some of the features that these systems may provide include price tracking, portfolio management, and efficient trade execution. If you are looking to buy or sell digital assets, a cryptocurrency exchange platform with a strong reputation and advanced features can help you to maximize your returns.

What is a white-label crypto exchange platform?

White label crypto exchange solutions are a convenient and cost-effective way to start a digital asset exchange business. These ready-made software platforms are designed, developed, and tested, and can be easily customized to meet your specific needs. In comparison to building a digital asset exchange from scratch, white label solutions are fast to deploy and provide a high level of security. If you are looking to enter the cryptocurrency exchange market, a white label solution may be the ideal choice for your business.

What is the HollaEx® cryptocurrency exchange solution?

HollaEx® is a white-label exchange with a difference — we offer our clients an open-source cryptocurrency kit to help businesses with their blockchain development plans. Anyone can launch their crypto offering with our white-label services within a day.

What are the benefits of a white-label crypto exchange?

A white-label cryptocurrency platform is a cost-effective approach for developers since the exchange’s core features are easily customizable and can be configured depending on the individual buying-selling needs of traders.

What is fiat currency?

Fiat currency is a legal tender issued by a government with no fixed value and is not backed by a tangible asset. For example, the US dollar and the UK pound are fiat currencies.

Are most exchange platforms mobile applications?

While a currency exchange is usually an online web platform, most of the largest exchanges have rolled out mobile applications to make cryptocurrency trading on the go easier, and to provide real-time feedback through push notifications.

What is a crypto broker?

A crypto broker, akin to a financial broker, acts as an intermediary facilitating cryptocurrency trading between buyers and sellers in various markets.

What are the top cryptocurrencies available on HollaEx?

HollaEx features a diverse range of popular cryptocurrencies available for trading, including Bitcoin, Ethereum, and other top crypto assets. Login to your 🔗exchange dashboard to view the most updated list of assets and markets HollaEx supports.

If you have not got access to the dashboard but would like to review the crypto assets available on HollaEx please visit https://pro.hollaex.com/prices

What key factors do users consider when choosing the best crypto exchange?

Users often consider factors like exchange fees, reputation, trading volume, available cryptocurrencies, and security measures when choosing a crypto exchange.

Do you offer iOS, Android apps for exchange?

The HollaEx white label exchange is only included within the 'Enterprise' plan, and sold separately to clients on 'Crypto Pro' and 'Boost' plans. (Windows and macOS apps for desk included too for Enterprise)

Is KYC/AML verification necessary?

Verification is an essential component of any secure, reputable blockchain crypto exchange. By only allowing authentic users onto the platform, KYC/AML verification helps to reduce risk and ensure that business transactions are conducted safely and securely. By implementing rigorous KYC/AML protocols on the operator, we demonstrate our commitment to maintaining a trusted, compliant exchange that serves users from around the world.

Note, for end users and for some platforms there can be reduced KYC requirements depending on their location and whether or not fiat currencies are involved.

How to build a cryptocurrency exchange?

Starting your own crypto exchange platform is typically a long and complex process that requires technical expertise and significant financial investment. According to our research, it can take over 8 months and 🔗cost upwards of $100,000s to develop an exchange from scratch, not including additional expenses for maintenance and scaling.

HollaEx, a financial organizations' partner, offers a solution with its White Label Software. Our ready-made, cost-effective solution can be flexibly customized to meet the specific needs of your business, making it easier and more cost-effective to enter the crypto exchange market. Don't let the challenges of building an exchange from scratch hold you back. Choose HollaEx White Label Software and get started on your crypto exchange journey today.

What are the key advantages of your white label crypto software?

The HollaEx white-label crypto exchange platform offers several benefits, including:

• A modular, highly scalable system that can be customized to your specific needs
• Quick deployment and low maintenance costs, making it cost-effective to run
• Robust multi-layered security to protect against unauthorized access and attacks
• Integration with liquidity providers and merchants to ensure a steady flow of trades
• Compliance with industry standards and regulations to ensure the platform operates legally and ethically.

How long does it take to build a cryptocurrency & digital asset exchange solution?

The time it takes to build a solution for a cryptocurrency exchange depends on the type of platform required and the level of customization needed. Using ready-made, white label cryptocurrency exchange software can save time compared to developing everything from scratch, as it has already been developed and tested and can be easily customized to meet specific needs. This allows a cryptocurrency exchange to be set up more quickly and allows the business owner to save a tremendous amount of time.

17
· Wallet and transactions
money

Wallet & Transactions

What is a crypto wallet?

Crypto wallets act as interfaces, consolidating public and private keys to streamline the management of cryptocurrency balances. Every crypto transaction is securely recorded on the blockchain. There are two primary wallet types: hot and cold. Cold wallets, often in the form of paper or hardware wallets, prioritize security by remaining offline, and are rendered difficult to access and use. On the other hand, hot wallets, typically mobile wallets tethered to the internet, not only offer additional features but also provide the convenience of regular and swift usage. While cold wallets are generally regarded as more secure, hot wallets present a wider array of features and user-friendly functionalities. The prevailing practice in the crypto platform domain is to blend both wallet methodologies for a comprehensive approach.

How does the custody management work?

Our platform features a proprietary exchange wallet, a self-contained wallet with no counter-party risk. This specialized, built-in wallet within the white label is tailored for exchange operations, employing advanced encryption and secure storage techniques to deliver institutional-grade security for your cryptocurrency assets and keys.

In specific cases a custom wallet for self-custody can be integrated. Please reach out with your custom wallet requirements (only for teams with dedicated tech members).

How are wallets being managed?

The exchange's funds are safeguarded using the HollaEx natively build wallet. This specialized wallet, exclusively designed for exchange businesses, diligently monitors, manages, and secures crypto assets. Integrated seamlessly into our platform, the wallet is indepdently designed and has zero counter-party risk and reliance on third-party systems, and employs advanced security techniques to ensure the safety of cryptocurrency assets even during high-volume exchange operations.

All exchanges within the HollaEx Network come equipped with a built-in wallet, that allow for secure management of exchange funds and to automatically process in and out going blockchain transaction to and from your exchange and user's wallets. The Operator Control Panel (blue admin), an integral part of the HollaEx white label exchange software, comprehensively displays all user accounts and balances. The exchange wallet includes a robust set of counter measures to prevent attacks, including two-factor authentication, DDoS protection, encryption and more.

To learn more about the security features please visit our docs 🔗here.

Can I connect my own crypto wallet to my exchange?

For a tailored wallet integration to facilitate full digital asset self-custody on your exchange, kindly contact us with your requirements (only for teams with dedicated tech members).

My user deposited some funds into his wallets but it's not showing in his wallet.

To resolve a deposit that may have not been processed, navigate to your exchange's transaction History page, specifically the deposit tab, and click on → 'CHECK DEPOSIT STATUS 🔎' text link. For example on HollaEx Pro exchange it is https://pro.hollaex.com/transactions?deposit

Next, provide the necessary information (see below), and the system will reprocess the transaction automatically if indeed the transaction does exists on the blockchain. This action can be initiated by either the exchange operator or the end user.

The 'Check deposit status' pop-up enables both users and the exchange operator to verify the blockchain for a deposit, facilitating the identification and clearing of stuck or pending transactions.

Can I use a different wallet custody such as BitGo and connect that to my exchange?

This is possible for verified and vetted teams that have already established a partnership with BitGo (or other wallet provider). Your exchange will be self-hosted (on-premise) with your wallet of choice, consultation, training and exchange customization. To apply please share please reach out with your exact requirement (only recommended for teams with highly dedicated tech members).

What is a crypto bank?

While traditional bank may hold fiat currency only, a crypto bank manages digital assets such as Bitcoin, Ether, Tether and fiat currency.

18
· TRADING White label exchange
people

Trading

How will the platform perform if there are a large number of users?

Our white-label multi-asset exchange solution can handle up to thousands of transactions and smoothly supports a user base of over 100,000s, thanks to its microservices-based architecture. This design enables us to scale and support company growth needs as needed. With our solution, you can trust that we can handle a high volume of transactions and users without any hiccups.You can test the platform's performance on the live 🔗HollaEx Pro exchange.

How does the platform handle trade execution, order management, and market data?

Trading Engine & Order Matching: Describe the capabilities of your trade matching engine. The engine operates on a standard central limit order book (CLOB) model. Real-time Matching: Matches buy and sell orders based on price-time priority.

Pair-specific Engine: Each trading pair typically has its own dedicated engine for scalability.

In-memory Order Book: Maintains active buy/sell orders in memory for quick access and efficient matching.

Atomic Matching: Ensures trades are matched and settled atomically, preventing race conditions. It supports standard limit, market, and stop-loss orders, and has advanced features such as post-only orders. The trading engine works within the HollaEx Network and can support thousands of trades per second. In addition, via the network, your exchange can access a shared liquidity pool from the HollaEx Network.

Does your platform support advanced order types beyond basic buy/sell? If not, can additional order types be integrated via customization or plugins?

It supports limit, market, and stop-loss orders and various modes such as post-only. Additionally, we are currently in the process of integrating margin trading, on top of the various direct buy/ sell options.

How does your platform provide market data and real-time feeds to users?

It provides market data and real-time feeds through WebSocket-based streaming. This allows users to receive live updates on trades, order book changes, ticker prices, and other market events with minimal latency. The WebSocket interface ensures a continuous and efficient data feed, enabling responsive and up-to-date user interfaces for trading applications.

Does the platform support Over-the-Counter (OTC) trading? If so, explain how users or administrators can access this functionality (e.g., OTC desk interface or API).

Yes, an OTC Broker is provided. Discussed in detail on these pages.Setting up deals is very simple, and can be set up to track asset pricing from other exchanges (Binance, Kraken, etc., so continual price management is not required.)

How is trading history presented to users?

Users are given comprehensive records of all their trading activities. This can be seen both on the exchange (trades/ orders/ withdrawals/ deposits), as well as being given analytics on their account’s performance through profit and loss tracking

Does your platform offer a quick trade interface for simple conversions? If so, explain how conversion pricing is determined and any limitations.

All exchanges have a simplified Quick Trade (AKA, Convert tool) screen for users. This operates by default to execute a market order from the Orderbook or can be set to use a specified deal (OTC Broker, Network Swap, or others). Each pair can be chosen by the operator where the deal will occur.

As an extension to this, HollaEx exchanges can also enable Chain Trading, where the system will enable trading between two assets that don’t directly have a market on the exchange. When using this, the system will calculate the appropriate pricing between the assets (with an optional spread percentage able to be added by the admin)

What currencies does your cryptocurrency & digital asset trading platform support?

HollaEx's white label crypto platform supports all the major digital assets such as Bitcoin, Ethereum and the top 200 coins and tokens (including fiat), as well as the capability to create new ones. HollaEx also regularly adds new asset to the system based on their liquidity size.

How many trades per second does the system support?

There are no restrictions on transaction volume; the matching engine seamlessly handles thousands of transactions per second, showcasing robust scalability. In private networks, the engine's trading capacity per second is contingent upon the capabilities of your server infrastructure.

Is margin trading available?

Margin trading is not currently available currently within the HollaEx's white label exchange (coming approx. end of 2024).

Can spot and futures be traded?

Only a spot trading system is available at this time on HollaEx's white label exchange system.

How do different countries' exchanges impact the availability and criteria of coin markets?

Different countries and exchanges maintain varying policies regarding the listing of coins on their platforms. For instance, Coinbase adheres to stringent criteria for coin listing, whereas Kraken adopts a more lenient approach. In some jurisdictions, regulations pertaining to coin listing may not be explicitly defined and often hinge on the perceived level of decentralization of the coin.

As an exchange operator, you possess the flexibility to establish tailored asset listing criteria, whether they are inclusive or highly selective, and to make strategic decisions regarding whether to levy fees for coin listings on your platform from other crypto projects.

19
· cloud & on-premise Plan pricing
start

Pricing

Are there hidden costs (e.g., for hosting, domain setup, fiat integration)?

No hidden fees. All costs are transparent from the get go. Custom development work and third-party integration costs depend on scope. Fiat integration is covered in higher-tier plans, assuming you have access to a payment partner.

How much does it cost to start my exchange?

The cost starts at $900 per month, but prices vary depending on the payment frequency and your exchanges features (adding custom coins, fiat ramps and integrations).

Opting for yearly payments can reduce the cost by approximately 30% compared to monthly payments.

How much does it cost to deploy your white-label crypto exchange solution?

The cost of a HollaEx white-label cryptocurrency exchange platform is contingent on your specific requirements and customization preferences.

For instance, a cloud-based exchange offers streamlined deployment features but involves recurring server costs, but on average with HollaEx can run from $900 USD month. You can read the pricing details on 🔗HollaEx's pricing page.

Ultimately, opting for a white-label software significantly reduces costs and time to market, especially when compared to building everything from scratch.

Is there any trial to test the exchange before purchasing any plans?

To get a trial version of HollaEx® simply complete the form in full. Once you’ve completed the form a call will be arranged and after you will be granted access to the HollaEx® exchange starter dashboard where you can launch your exchange for free using a full trial version of HollaEx® for 2-weeks.

Additionally, there is a live running production version of an the exchange called 🔗HollaEx Pro, with market access through this direct link → 🔗https://pro.hollaex.com/markets.

20
· Deployment & Technical Infrastructure
rocket

Technical Deployment

Is your platform cloud-based (SaaS) or available for on-premise deployment? Please describe the options available.

In most cases, HollaEx exchanges use a SaaS model, with servers in Singapore and France (this can be customized if needed). On the Enterprise Unlimited plan, however, there is the possibility of self-hosting the Exchange.

For on-premise deployments, provide the required hardware and software specifications.

Tech requirements are detailed on the doc page for self-hosting. Generally, these requirements are very low.

Does your platform offer a sandbox or testnet for experimentation before going live?

Testnet exchanges can be launched.

Can the platform integrate with or migrate data from external systems?

Migrations can be arranged by exporting data from other platforms. Via the API (both internal and external), data can be transferred where needed.

21
· Integration & Extensibility
build

Integration & Extensibility

Describe the APIs available for integrating with external systems.
What areas of the platform can be customized, both frontend and backend? Can we make modifications, and if so, what is the process and cost structure for custom development?

Customization is both available and strongly encouraged. This can take place on the front end, either through in-exchange tools, or fully redeveloping the code. Regarding functionality, using the API, new features can be developed.

If available, please share the platform's development roadmap.

Margin trading and sub-accounts are actively being developed and tested. All future features are always included as part of the Enterprise and above plans.

22
· Customization
build

Plugins & APIs

Is it possible to add features of my choice?

Does HollaEx handle customizations?

Our white label exchange software platform is versatile, catering to businesses across various industries such as financial technology and IT companies. Its modular architecture grants us the capability to tailor the platform precisely to your unique requirements, simplifying scalability and adaptability as your business expands. Our proficient team is well-equipped to manage custom development and deliver sustained technical support, ensuring seamless operation.

HollaEx also has a plugin marketplace where extra features can be bought for your exchange as you scale and need them. With our platform, you gain the flexibility to handpick plugins and modules that align perfectly with your needs, accompanied by the reassurance of dependable support.

Can I integrate third-party tools or APIs (e.g., payment gateways, KYC providers)?

Yes. HollaEx® is built for integrations and includes plugins for KYC, on-ramps, and more. Custom APIs and external tools can be integrated with relative ease via our developer tools.

How can I make an API Documentation for my exchange users?

For the API docs, there is a GitHub repository 🔗https://github.com/bitholla/hollaex-apidoc that you can utilize to build your own API documentation website.

Where do I get the API keys and secrets to develop a plugin?
What are smart contracts?

Smart contracts are programs stored on a blockchain, only running when predetermined conditions are met. When used on a crypto exchange platform, smart contracts execute an agreement between two traders to buy and sell digital assets through the blockchain and without an intermediary.

How do I add a new language to the exchange?

You need to fork HollaEx Kit repo and add a translated version with a new language by referring to en.js. Pull the request after it has been added and it will be applied in the next release.The Operator Control Panel within your exchange also includes a language editing and strings editing feature set.

Where do I customize my token's icon?

You can upload a graphic during your custom token on dash.hollaex.com, or once your exchange is live you can upload a graphic while you are in the edit mode. Simply click the 'Enter edit mode' tab at the bottom left.

Watch this HollaEx YouTube video on customization to learn more.

Can I pay to get custom development done for my exchange?

Custom development is subject to review and requires that you submit clear instructions for what you are looking for. For additional customization we offer custom development packages which is hourly based and the number of hours is calculated based on how much work it takes for your exchange customization. Upgraded 'Enterprise' plan include certain allotment of exchange custom development hours.

23
· Support & Commercial Terms
call

Support & Terms

Briefly introduce your company, including your history and current clients.

Founded by blockchain experts with over ten years of collective experience, HollaEx launched as an open-source, self-service white-label crypto exchange kit. Our mission: to make blockchain-based business accessible, flexible, and scalable for all. Launched open-source HollaEx Kit. Created self-service white-label platform. Recognized with industry awards & accolades. Expanded to enterprise-level solutions. Client: BitcoinRD, Crypto LMFX and various exchanges based in the Oceania region.

Describe the support packages available, including 24/7 support and communication channels.

Support is handled primarily through our support email and ticketing. Support is handled directly by our development team, and not outsourced, so each response will be directly related to your specific problem. For Enterprise Unlimited plans, a dedicated Slack channel will be created to give a more direct option for communicating with our team.

Does your platform provide training and onboarding for new clients?

For new clients, we are happy to assist; however, it is required to get your team ready to operate your exchange, whether this be our library of ready-made resources or specific calls to go through certain features.

Where do I get the API keys and Provide an overview of your licensing model, including costs for custom features or integrations.to develop a plugin?

By default, you have a license to use the software, but additional licensing agreements can be made depending on your requirements. We do try to provide the features and assistance required to ensure that your project is compliant with whatever your target region is.

What is the typical timeline for deploying the platform, from start to go-live?

Depending on third-party integrations, this varies. Launching purely with the features from HollaEx, and exchange can be live and on the web in an hour. Going beyond this, depending on the integration/ features/ required, this time to launch can be done within 1-3 months, in most cases.

How do you engage with clients post-deployment (e.g., periodic check-ins, user conferences, feature suggestions)?

HollaEx prides itself on continual relationships with the operators we work with. Our team is continually available, with every member of the HollaEx staff, up to our CEO, being contactable to ensure the success of your exchange. As a more concrete answer, generally, support is offered via email as a first point of contact, but calls can be requested if required, and we are keen to ensure any matters are resolved as soon as possible. In the case of specific development being undertaken, or in the case of an Enterprise Unlimited exchange, we will set up a dedicated Slack channel so that your team has access to relevant members of our team, so there is a direct line of communication in whatever issue arises.

Need help?

Connect with HollaEx for expert guidance on all your exchange queries.

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