HollaEx Resources

Find answers to all your HollaEx questions.

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What is HollaEx?

HollaEx® is a leading white label exchange software designed to facilitate the seamless launch and operation of a crypto business. Our comprehensive platform offers a range of features similar to those found on popular crypto exchanges. These include dynamic price charts, robust orderbooks, and secure user wallets for hassle-free global fund deposits.

Watch how HollaEx works on 🔗 YouTube.


How do I open a crypto exchange?

It's simple, 🔗login and complete the 5-step process, select your exchange plan and go live on your domain. The process can be done in a matter of minutes*.

You can also learn how to build it free yourself by reading the how-to exchange guide 🔗here.

*Using the default cloud exchange settings and digital assets.


Can I add my coin or create a new coin?

Yes, if you have a coin already you can easily have that added. By default, there's a selection of popular assets such as BTC and ETH that can be added instantly!

Creating brand new crypto assets and trading pairs on the fly is also possible on the dashboard.


Can I see the exchange in action?

To get the best sense of what is possible we recommend signing up on the 🔗HollaEx Pro exchange. Once you've logged in you can make a deposit, start trading and testing. All you need is an email address.

Alternatively, if you do not want to register you simply view the live HollaEx public 🔗crypto markets list.


Will my exchange have liquidity?

Yes, for major crypto market pairs such as Bitcoin (BTC), Ethereum (ETH) and other large markets there will be liquidity. This means your platform will have full orderbooks and fair pricing upon launch!

Note, markets for new coins require market making and is an additional service if required.


How can I get help?

Visit 🔗https://www.hollaex.com/contact

Reading the public 🔗HollaEx forums and/or studying the 🔗documentations is the best way to get help.

For developers and DIY exchange operators the 🔗HollaEx Discord channel is the place to be.


How much can I earn as an exchange business?

This depends on the trading fees you've set and the volumes traded by your customers on your platform.

For more precise information and to access these controls simply get your exchange live and access your exchange's Operator Control Panel and go to the Tiers->fees page, there you can set your own fees.


How do I get started?

Starting your own exchange takes minutes. Simply, 🔗register and login to the dashboard and click the big blue create exchange button. After you set up your exchange you can run it yourself or ask for exchange hosting assistance (cloud).


How long does it take to start my crypto exchange?

First you must 🔗create an account and login. It only takes 15-30 minutes through the cloud:

  1. Complete 🔗5 basic steps
  2. Address your hosting bill and verify yourself
  3. Exchange will automatically build and go live in minutes

Note, for DIY exchanges, the fastest way is to simply 🔗download the kit, and select testnet (requires verification no account and login).


How secure and safe is the exchange solution?

The exchange software has been in production and extensively battle-tested, with numerous audits for over 6 years.

The front end is built in ReactJs with server's APIs primarily in NodeJS. The full system is built with high standard in security policies and applies with all the best code practices in a micro service architecture environment. The wallet software is closely integrated into secure IBM hardware and has been used in the past by well as regulated exchanges in Asia and world and sustains a long and solid track record in the crypto industry.

NOTE: Platforms requiring an on premise solution with asset self-custody can request an Independent solution.


Is HollaEx Centralized or Decentralized exchange?

The solution is an affordable do-it-yourself centralized exchange solution for business proposes. However, DeFi features (staking, etc) are gradually in the future as another trading mechanism of exchange within the crypto exchange kit.


Is the project open source?

Yes. HollaEx is one of the first white label open-source crypto exchange software kits, and currently the most developed upon system on GitHub, which can all publicly reviewed and verified on 🔗HollaEx's GitHub release page.


Can I contribute to the HollaEx Kit open source project?

Yes. The kit is free to modify and customization are encouraged. Various blockchain interactions and matching engine are managed by HollaEx Network which is beyond the scope of Yes. The kit is free to modify. In fact customizations are encouraged!

Various blockchain interactions and matching engine are auto managed by HollaEx Network (as a connected exchange to the network), thus modifications to these certain parts are out of the scope of the HollaEx Kit, as they are offered automatically to all exchange kit users. HollaEx Kit and is offered automatically to all Kit exchanges.


Is the code tested and audited?

Yes, the software has been in use globally since 2014 and can be self-audited on GitHub.

Note, as the law is applied different globally, you may need to follow other audit and compliance demands depending on the jurisdiction.


I want to know examples of successful exchange using your solution

The best way to get recent live exchange example is to reach out. You can also get a live demonstration of the white label software back office and other difficult to review areas.

Available publicly is a 🔗white label customer stories sections and the 🔗HollaEx Pro exchange which trades 24/7 with operational deposit and withdrawals that uses 100% of the 🔗HollaEx Kit exchange software. Anyone can try trade on the HollaEx Pro exchange with real crypto. To do so, simply register and login, deposit, and trade. Alternatively, a live market list can be viewed without registration 🔗here.


How can I improve the loading speed of the website?

We highly recommend you to point your nameservers to something like Cloudflare and apply a CDN so you also improve the site loading speed. This operation however causes some downtime so keep that in mind. Check out this doc for cloudflare: 🔗https://docs.hollaex.com/advanced/contents-delivery-network/cloudflare-cdn-for-hollaex


How much can I make by running an exchange realistically?

This depends on the trading fees you've set and the volumes traded by your customers on your platform.

For more precise information and to access these controls simply get your exchange live and access your exchange's Operator Control Panel and go to the Tiers->fees page, there you can set your own fees.


How can I list my exchange on CoinMarketCap?

With HollaEx's white-label exchange solution, projects that have a token can self-list their own token on their own exchange, giving them the opportunity to reach a wider audience and gain visibility on popular sites like CoinMarketCap and CoinGecko. This helps new projects to build credibility, liquidity, and value for their assets, increasing their chances of success in the competitive cryptocurrency market.

In general, the more listings, the better. Learn more about coin listing best practices 🔗here.


What are useful communities where I can chat and ask questions from other?

You can join the community chat on HollaEx Discord, or use the public Forum to ask your technical questions.


Where should I share my feedback and feature requests for future releases?

You can contact support@hollaex.com. We constantly add features, everyone is welcome to share ideas, feedback, feature request etc.

🔗Forums and 🔗Discord have a feedback section that is encouraged to be used.


What is the main difference between cloud and DIY exchange?

The cloud exchange plan provides assisted exchange deployment, hosting and secure management of the exchange's server. You can start by deploying your cloud exchange with few clicks and enjoy a fully automated and smooth experience.

DIY exchange on the other hand needs to be deployed on your servers and you need to have technical knowledge and experience to get it started and maintain it.

There are upgraded plans in both cloud and DIY to upgrade and enjoy advanced features that you can check on 🔗pricing page.

Note, due to overwhelming demand and the unique complexity of each DIY exchange, one-on-one support can't be provided, however the voluntary help can be found on the public 🔗Forums and 🔗Discord. DIY operator must take complete responsibility for their own crypto exchange system, or use a 🔗cloud exchange system.

Exchange Plans

What do I need to run the HollaEx Kit on my server?

System Requirements, please 🔗read the installation guide:

‣ Debian-based Linux (Ubuntu), RHEL (CentOS), or macOS with Bash shell.

‣ Minimum 2vCore of CPU.- Minimum 4GB of Memory.

  1. Minimum 50GB of Free Disk Space.
  2. Latest docker and docker-compose.
  3. JSON Parser jq [🔗DOWNLOAD].

Make sure your system meets the requirements above otherwise, you may run into unexpected issues.

Exchange Plans

Can I host my exchange somewhere else?

Yes. The exchange kit designed for self-assembly and thus can be self-hosted. Just export your exchange and host it wherever you like.

Self-hosted DIY exchanges are connected to the public HollaEx Network.

Note, for a private network please read the 🔗docs.

Exchange Plans

How much does it cost to start my exchange?

The costs vary depending on whether you self-host (DIY) the exchange or you outsource the hosting (cloud). Self-hosting and using the HollaEx Kit in its default state, with minimal customization is free and free to start and is the perfect option for presenting, testing or simply the crypto curious.

For a small recurring monthly payment, your platform can be run on a specialized exchange server on the cloud and will follow a revenue sharing model depending on your exchange's 🔗plan.


Is there any trial to test the exchange before purchasing any plans?

You can view 🔗pro.hollaex.com exchange as a live production exchange. The markets for trading can be reached through this link: 🔗https://pro.hollaex.com/trade/btc-usdt or a market list can be viewed at 🔗https://pro.hollaex.com/markets

Note, reach out to HollaEx support to get a private demo and more live exchange examples.


I want to delete my account

To delete account, please contact support@hollaex.com

Account & Payment

How can I get refund?

Refunds are generally not permitted. However, if you feel the service has not met your expectation you can contact support@hollaex.com to share your reasons for a refund request.

Account & Payment

How do I cancel the service?

If you wish to discontinue the service you can stop your exchange by terminating it through the dashboard hosting. Proceed to Hosting -> Danger Zone and terminate your exchange to stop the exchange and your subscription.

Account & Payment

What payment methods are accepted to pay for HollaEx services?

We use PayPal, credit cards and of course accept various types of crypto for our payment processing. For 🔗XHT payments a discount will be given on any purchases. You can pay for your plan’s monthly or yearly using these options (yearly subscriptions can save up to 47%).

DIY exchange operators aren't required to pay for usage of the kit as long as they ID verify, deploy and host the exchange themselves (standard rev sharing apply for HollaEx Network liquidity usage).

NOTE: All exchanges connected and using the HollaEx Network contribute to revenue sharing.

Account & Payment

Do you offer IOS, Android app for exchange?

The exchange software does offer an iOS or Android app at cost. There is also a dedicated Windows and macOS white label exchange application. To get access to the app simply reach out at https://www.hollaex.com/contact

The exchange website is fully compatible with mobile and is responsive. The mobile web version is available through the mobile browser. We have an open source code built in react native that you can utilize to build on your own for free. It provides both iOS and Android support.

Exchange Features

Which languages do your solution support?

It currently supports 15 languages (English, Spanish, Italian, German, Japanese, Korean, Portuguese, Dutch, Turkish, Chinese, Vietnamese, Russian, Indonesian, Arabic, Persian) and new languages can be easily added.

The HollaEx exchange kit includes an strings editing tool that allows for label text editing, including language editing.

Exchange Features

Can I have referral system on my exchange?

A customized referral plugin is available to allow your users to help share your platform to earn certain rewards automatically.

You users can locate their unique referral affiliation code link on the exchange's summary page under 'INVITE YOUR FRIEND', users only need to copy, paste and share the address.


Can I black list certain countries to use my exchange?

You can apply country specific limitations on DNS level with services like cloudflare. In the exchange if they manage to pass that, they can register, however you may add certain tiering system to disable them from using the services (withdrawals, deposits etc).

Exchange Features

How can I manage the users of my exchange?

You can manage users through the Operator Control Panel on your own exchange once it is live.

Exchange Features

Where can I get my exchange reports?

You can get a full report of your exchange and user's activity through the Operator Control Panel. Tables can be downloaded in the CSV format.

A backup of your database is also possible for cloud exchanges in the hosting->manage section of the 🔗HollaEx dashboard.

Exchange Features

How do I connect my exchange domain to my cloud exchange?

You can connect your custom domain on the 🔗hosting->Domain & SEO page.

Note: Basic cloud exchange plan won't be able to add a custom domain, however Basic does include a built in HollaEx domain for free.

Exchange Features

Can I have a landing page for my exchange?

Exchange's without a landing page will by default show the login/signup page with the exchange's logo as their landing page. It is generally recommended that a separately designed landing page is made, however for upgraded cloud plans (not 🔗Basic) do include a minimal but customizable landing page.

Exchange Features

Does the system support 2 factor authentication?

Yes. HollaEx supports the standard OTP (One time passwords) 2FA (🔗Two-Factor Authentication) practice and is automatically encouraged and recommended to all users using the HollaEx software.

The 🔗dashboard also includes OTP and 2FA and is highly recommended that it is turned on.

Exchange Features

Can I use the exchange to receive crypto payments?

Yes. The HollaEx system provides various crypto wallets with uniquely generated deposit addresses for exchange user, these deposit addresses can be used for payments.

There is even a plugin system to build your own payment system with your team of developers.

Exchange Features

How do I accept payments for my token sales on my exchange?

HollaEx comes with an inbuilt wallet management system (Vault). The wallet accepts deposits for multiple crypto assets such as BTC, ETH, USDT and others. If you have a bank connection or third-party payment provider setup you can add them to your exchange to accept fiat deposits, this requires access to the bank or payment provider API system and an upgraded plan to 🔗Fiat Master cloud or 🔗DIY Boost.

Exchange Features

How do I customize the exchange interface?

Exchange admins are provided with a panel that handles customization for changing UI colors, graphics, as well as all the text (strings). Adding a new language is also possible.

For those on higher cloud exchange 🔗plans, a built in landing page and a way for operators to add their own GitHub repo and code for easier exchange customizations.


If I have a tech team, can I fully customize the exchange as I wish?

HollaEx Kit is open-source exchange kit that can be downloaded from GitHub. The exchange software is free to modify and includes features that encouraged customizations.

For the fastest deployment and testing it is recommended to go with a testnet exchange which is an option presented in the 🔗Exchange Server Initialization stage for DIY exchange users.

At anytime an exchange can be upgraded to the cloud for added support and ease-of-use in the 🔗hosting page of the exchange dashboard.


How can I add custom scripts to my website into head and body?

You can use the code-inject or console within your exchange once you've logged in as an admin. Like other web builders, you can simply put the code directly in there and publish the changes which will appear on your live exchange.

Code inject panel example (view from admin)

For cloud exchanges you can use the exchange dashboard and go to 🔗hosting>Domain & SEO page and go to the bottom of the page and open the 'Show advanced', there you will be presented with head and body input area, after which you should save and upgrade to apply changes in 🔗manage section.


How do I customize the content of the exchange?

For cloud exchanges, on the 🔗custom page there is a GitHub repo section that will allow for quick changes to your platform. Simply, upgrade your cloud exchange and apply your own custom GitHub repo and code your exchange.

Alternately, for DIY exchanges, you can fork the 🔗HollaEx Kit repo and custom code the changes but do not this is unsupported and the full responsibility of the operator.


How do I add a new language to the exchange?

You need to fork HollaEx Kit repo and add a translated version with a new language by referring to en.js. Pull the request after it has been added and it will be applied in the next release.


Where do I customize my token's icon?

You can upload a graphic during your custom token on dash.hollaex.com, or once your exchange is live you can upload a graphic while you are in the edit mode. Simply click the 'Enter edit mode' tab at the bottom left.

Watch 🔗this HollaEx YouTube video on customization to learn more.


Can I pay to get custom development done for my exchange?

Custom development is subject to review and requires that you submit clear instructions for what you are looking for. For additional customization we offer custom development packages which is hourly based and the number of hours is calculated based on how much work it takes for your exchange customization.


Where do I get the API keys and secrets to develop a plugin?

Plugin & API

How can I make an API Documentation for my exchange users?

For the API docs, there is a GitHub repository 🔗https://github.com/bitholla/hollaex-apidoc that you can utilize to build your own API documentation website.

Plugin & API

What are the coins supported in HollaEx?

Simply login to your🔗exchange dashboard to view the most updated list of assets and markets supported by HollaEx.

Alternatively, on 🔗pro.hollaex.com you can view the live liquid markets that are available to all exchange operators.

Note, generally the coins with the largest market cap are added on a periodic based, however any operator can add a custom assets via donating 🔗XHT to the activation and stake pool.

Coin & Market Pairs

Can I add my custom coin?

Yes. If you have a coin already you can easily add them, however custom coins require activation. By default. HollaEx provides a selection of the most popular assets such as BTC and ETH which can be added instantly.

Creating brand new crypto assets and trading pairs on the fly is also possible on the dashboard.

Note, higher level cloud plans include 1 free custom coin activation.

🔗Learn more here.

Coin & Market Pairs

Do I have to add a market pair for trading?

In order to make a market an asset should be paired up against another asset for the purpose of pricing and trading. Market pairing is accomplished through either an orderbook or an 🔗OTC broker system, both includes an easy step-by-step set up in the 🔗Operator Control Panel.

However, HollaEx can be set up without markets and with only a wallet. A wallet that is fully connected to various blockchains which will allow for deposits, various payments, coin distribution and withdrawals of various digital assets.

Coin & Market Pairs

Do I have to pay to add new assets and markets?

In order to add a new coin/token or a new market (trading pair) a 10,000 XHT donation is required for activation.

Higher level 🔗cloud exchange plans include 1 free activation, including 🔗DIY Boost.

Coin & Market Pairs

How to integrate my exchange with a bank to support fiat?

To integrate fiat currencies you either have to upgrade your cloud exchange to a 🔗Fiat Master plan subscription or upgrade your DIY exchange to 🔗DIY Boost. With the Fiat Master plan the integration will be taken care of with the 🔗fiat bank integration and KYC/AML option of your choice.

(Note, a banking or payment processor partnership with access to APIs should be obtained first)

Coin & Market Pairs

How are wallets being managed?

The exchange's funds are stored using HollaEx business wallet called Vault which is a specialized wallet for exchange businesses that monitors, manages and secures crypto assets. Vault is a specialized, inbuilt wallet integrated into our platform. It has zero counter-party risk and uses advanced security techniques to keep your cryptocurrency assets safe during high-volume exchange operations.

Admin view on user wallet

All exchanges operating as part of the HollaEx Network have a business Vault built-in, meaning the exchange funds are managed automatically by the Network. The Operator Control Panel (blue admin) that is included as part of the HollaEx white label exchange software reflects all user accounts and balances.

Wallet & Transaction

Can I use a different wallet custody such as Bitgo and connect that to my exchange?

This is possible for verified and vetted clients using an Enterprise solution (🔗private network). Your exchange will be hosted on-premise with training option etc. To register your interest, simply 🔗reach out and share the details about your venture.

Wallet & Transaction

My user deposited some funds to his wallets but it's not showing in his wallet.

You should go to your exchange in history → deposits and click on 'check deposit status' and provide the information. It would then automatically gets processed.

Check deposit status pop up allowing users and the operator of the exchange to check the blockchain for a deposit for the purposes of processing missing transaction.
Wallet & Transaction

Can spot and futures be traded?

Only a spot trading system is available at this time on HollaEx's white label exchange system.


Is margin trading available?

Margin trading is not available currently within the HollaEx's white label exchange.


How many trades per second does the system support?

There are no restriction on the number of transactions, the matching engine can easily manage thousands of transactions per second and is quite scalable.

For private networks, the engine trades per second is based on your server infrastructure.


Can I set different trading fees for my users?

The trading fees can be set by in the by the admin in the Tiers>Fees page in the operator control panel. Simply, create a user level tier and adjust the maker and taker fee rates in the Tiers>Fees page for each user level tier.

Pop up providing the operator with trading fee percentage controls for a specific market.

How does the revenue sharing work?

All exchanges running as part of the HollaEx Network contribute portion of their revenue that is generated from trading fees. This is then shared to the network.

Note, that there are minimum trading fees based on your exchange cloud plan or membership status.

For more info visit https://www.hollaex.com/pricing or visit your 🔗exchanges billing page.


What is the minimum trading fee I can set?


Cloud Basic: 0.3% maker and 0.3% taker

Crypto Pro: 0.1% maker and 0.1% taker

Fiat Master: 0% maker and 0.0% taker


DIY Basic: 0.3% maker and 0.3% taker

DIY Boost: 0% maker and 0.0% taker


How can I add liquidity to my markets?

You can add liquidity with third-party market maker services that are widely available online. HollaEx follows the CCXT standard which makes it easy to make your own market making bots.

For assets and markets it is the responsibility of the operator to manage the market making. However for exclusive members, Robolla the market making service bot can be provided to mature markets, at cost.

NOTE: All exchanges connected to the HollaEx network are provided liquidity for major trading pair markets with large volumes automatically.


Do I get help with liquidity and market-making?

Major markets such as BTC/USDT and ETH will have crypto liquidity included and is part of connecting to the HollaEx Network. For large volume clients there is a exclusive paid bot software 'Robolla' that can be utilized for automated trading and remarketing from other exchanges and is only available upon special request.

Programming your own trading bot for your own tokens market liquidity creation is also possible with HollaEx API: https://apidocs.hollaex.com or with 🔗OctoBot and/or with 🔗CCXT.


Where is the liquidity for some of the markets coming from?

Some larger markets such as BTC/USDT and ETH/USDT are supported by HollaEx Foundation. A market list on 🔗pro.hollaex.com exchange displays the live shared liquidity markets that are available to exchange operators.


Can I integrate Robolla for my markets on my exchange?

Yes, Robolla is an automated smart market making service. It supplements exchange's market liquidity and is an efficient way to generate activity. Robolla can reliably draw price history charts and sources liquidity from over 40 exchanges.

Depending on the maturity of your markets, Robolla can be offered as an exclusive added service at cost.

NOTE: Inventory for trading is required to run the bot.


Can I integrate Robolla with my exchange?

Yes. Robolla is a smart automated market making service which greatly benefits the liquidity on your exchange. It is currently used in production with connection to over 40 exchanges and can be utilized and used in a wide range of markets from newly created markets, to more deep liquid markets. Depending on the maturity of your markets, Robolla could be offered as a service.

Alternately, discussion around bot creation for HollaEx can be found in the 🔗forums.


Will my platform have liquidity?

Yes, for major trading markets like Bitcoin, Ethereum and other high volume coins the liquidity will be included.

The liquid markets can be instantly added to your platform. Once added your exchange will have a dedicated live trading pages, active orderbooks, accurate pricing and an ability for your users to buy and sell from your own branded platform.

Which plan do I need to choose for supporting fiat assets?

Fiat assets for cloud exchanges can be added on 🔗Fiat Master plan. If you are a DIY exchange, you need to upgrade to 🔗DIY Boost. Once the plan is activated, one fiat asset of your choice will be activated which allows you to manually mint and burn the asset and credit users as you wish. You would need to connect that system to your bank to process deposit & withdrawal into your exchange. You can read more about it 🔗here.

Exchange Plans

What's exchange software?

Exchange software is a solution for trading assets such as cryptocurrencies, security tokens, and other digital assets. These systems typically have high liquidity in the market and offer a variety of tools to make the exchange process easy. Some of the features that these systems may provide include price tracking, portfolio management, and efficient trade execution. If you are looking to buy or sell digital assets, a cryptocurrency exchange platform with a strong reputation and advanced features can help you to maximize your returns.

White Label

What is a white-label crypto exchange platform?

White label crypto exchange solutions are a convenient and cost-effective way to start a digital asset exchange business. These ready-made software platforms are designed, developed, and tested, and can be easily customized to meet your specific needs. In comparison to building a digital asset exchange from scratch, white label solutions are fast to deploy and provide a high level of security. If you are looking to enter the cryptocurrency exchange market, a white label solution may be the ideal choice for your business.

White Label

What currencies does your cryptocurrency & digital asset trading platform support?

HollaEx's white label crypto platform supports all the major digital assets such as Bitcoin, Ethereum and various other coins and tokens (including fiat), as well as the capability to create new ones.

White Label

What are the key advantages of your white label crypto software?

The HollaEx white-label crypto exchange platform offers several benefits, including:

  • A modular, highly scalable system that can be customized to your specific needs
  • Quick deployment and low maintenance costs, making it cost-effective to run
  • Robust multi-layered security to protect against unauthorized access and attacks
  • Integration with liquidity providers and merchants to ensure a steady flow of trades
  • Compliance with industry standards and regulations to ensure the platform operates legally and ethically.
White Label

How to build a cryptocurrency exchange?

Starting your own crypto exchange platform is typically a long and complex process that requires technical expertise and significant financial investment. According to our research, it can take over 8 months and 🔗cost upwards of $100,000s to develop an exchange from scratch, not including additional expenses for maintenance and scaling. HollaEx, a financial organizations' partner, offers a solution with its White Label Software. Our ready-made, cost-effective solution can be flexibly customized to meet the specific needs of your business, making it easier and more cost-effective to enter the crypto exchange market. Don't let the challenges of building an exchange from scratch hold you back. Choose HollaEx White Label Software and get started on your crypto exchange journey today.

White Label

How long does it take to build a cryptocurrency & digital asset exchange solution?

The time it takes to build a solution for a cryptocurrency exchange depends on the type of platform required and the level of customization needed. Using ready-made, white label cryptocurrency exchange software can save time compared to developing everything from scratch, as it has already been developed and tested and can be easily customized to meet specific needs. This allows a cryptocurrency exchange to be set up more quickly and allows the business owner to save a tremendous amount of time.

White Label

How much does it cost to deploy your white-label crypto exchange solution?

The cost of a HollaEx white-label cryptocurrency exchange platform depends on your requirements and customization preferences. A cloud exchange for example will come with feature to streamline the deployment and have recurring server costs. The white label cloud exchange costs can be found on 🔗HollaEx's pricing page.

There is also a free, however more technical deployment method called the 🔗DIY exchange.

Ultimately, when you use a white label software the costs and time to market will be drastically lower, especially when compared to programming everything from scratch.

White Label

Is it possible to add features of my choice? Do you handle customizations

Our white label exchange software platform is suitable for businesses in a range of industries, including financial technology and IT companies. Its modular architecture allows us to customize the platform to fit your specific requirements, making it easy to scale and adapt as your business grows. Our team has the capacity to handle custom development and provide long-term technical support to ensure smooth operation. With our platform, you'll have the flexibility to choose the modules that best fit your needs and the peace of mind that comes with reliable support.

White Label

How can you ensure the security of your exchange software?

HollaEx is the leading open-source white label exchange software and has a verifiable track record on 🔗GitHub here. The solution is includes the standard hot and cold exchange wallet systems, audit trails, encryption, 2FA, and access management control policies.

White Label

How will the platform perform if there are a large number of users?

Our white-label multi-asset exchange solution can handle up to thousands of transactions and smoothly supports a user base of over 100,000s, thanks to its microservices-based architecture. This design enables us to scale and support company growth needs as needed. With our solution, you can trust that we can handle a high volume of transactions and users without any hiccups.

You can test the platform's performance on the live 🔗HollaEx Pro exchange.

White Label

How does the custody management work?

Our platform is integrated with Vault, an independently made wallet with zero counter-party risk. It is a specialized, inbuilt wallet into the white label that is designed specifically for exchange wallet operations and uses advanced encryption and secure storage techniques to provide institutional-grade security for your cryptocurrency assets and keys.

White Label

Is KYC/AML verification necessary?

Verification is an essential component of any secure, reputable blockchain crypto exchange. By only allowing authentic users onto the platform, KYC/AML verification helps to reduce risk and ensure that business transactions are conducted safely and securely. By implementing rigorous KYC/AML protocols on the operator, we demonstrate our commitment to maintaining a trusted, compliant exchange that serves users from around the world.

Note, for end users and for some platforms there can be reduced KYC requirements depending on their location and whether or not fiat currencies are involved.

White Label

What is cryptocurrency exchange software?

Cryptocurrency software is defined as a trading platform where individuals can buy, sell and trade digital assets. Crypto exchange software doesn’t rely on banks to prove transactions are real; payment systems are substantiated with wallet solutions.

Home page

What is the HollaEx cryptocurrency exchange solution?

HollaEx® is a white-label exchange with a difference - we offer our clients an open-source cryptocurrency kit to help businesses with their blockchain development plans. Launch your crypto offering with our white-label services today.

Home page

What is white-label software?

A white-label cryptocurrency exchange is a service produced by a singular company that is rebranded by other businesses. In other words, white-label cryptocurrency exchanges rent software from other companies to use as their service.

Home page

What are the benefits of a white-label crypto exchange?

A white-label cryptocurrency platform is a cost-effective approach for developers since the exchange’s core features are easily customizable and can be configured depending on the individual buying-selling needs of traders.

Home page

What are smart contracts?

Smart contracts are programs stored on a blockchain, only running when predetermined conditions are met. 

When used on a crypto exchange platform, smart contracts execute an agreement between two traders to buy and sell digital assets through the blockchain and without an intermediary. Smart contracts are beneficial for advanced security features and are often integrated into KYC/AML verifications. 

Home page

Is running a crypto exchange platform a good business model?

Running your cryptocurrency/digital assets exchange can be highly profitable, bringing significant profits despite the fluctuating market. 

The profit from a digital asset exchange will be stable even though the market fluctuates, as you’ll receive a regular income from commission.

Home page

What are liquidity providers?

Liquidity providers are financial institutions that act as a middleman in security markets. A liquidity solution involves buying volumes of assets from suppliers and redistributing them to financial institutions that make them available to retail investors.

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What is fiat currency?

Fiat currency is a legal tender issued by a government with no fixed value and is not backed by a tangible asset. For example, the US dollar and the UK pound are fiat currencies.

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Are most exchange platforms mobile applications?

While a currency exchange is usually an online platform, most of the largest exchanges have rolled out mobile applications to make cryptocurrency trading on the go easier. 

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What is a crypto broker?

Much like a financial broker, a crypto broker is a firm that acts as an intermediary between cryptocurrency markets to facilitate the trading of cryptocurrencies.

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What is a crypto wallet?

Crypto wallets store public and private keys on one interface to manage cryptocurrency balances. All crypto payments are stored on the blockchain. There are two types of wallets: hot and cold. 

While cold wallets are stored offline and are usually paper or hardware wallets, hot wallets are connected to the internet and are most often mobile wallets. Cryptocurrency payments are more secure when made using cold wallets, but hot wallets offer more features.

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What is two-factor authentication (2FA)?

Two-factor authentication is an additional security feature on top of your account details. Upon account sign-in, you’ll receive a code or email to access your account. 

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What is a crypto bank?

While traditional banking only holds fiat currency, a crypto bank manages fiat currency and digital assets such as Bitcoin, Ether, and Tether.

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Can I connect my own crypto wallet to my exchange?

For custom custody wallet integration for your exchange please fill out the 🔗Enterprise form in detail.

Wallet & Transaction

Can you tell me more about HollaEx?

HollaEx is an all-in-one white-label crypto exchange taking the cryptocurrency market by storm. It allows businesses to create their own digital markets, for their own digital assets online through a DIY or cloud-hosted exchange. 

With our platform, anyone can easily connect to the blockchain-based finance ecosystem and launch self-branded crypto exchange websites. As a centralized exchange, it offers users a secure and controlled trading environment.

Coin & Market Pairs

What does the HollaEx platform do?

The platform offers a range of features, including an automatic coin deposit system, coin listing and liquidity for major trading pairs like BTC/USDT and ETH/USDT. Users can access real-time price charts, full order books, and trading capabilities.

HollaEx also provides a unique white-label solution called the DIY exchange, an open-source freeware version. Cryptocurrencies listed on an exchange, including custom digital assets, Bitcoin and other popular cryptocurrencies, are sold using a trading orderbook, OTC crypto broker and/or various other payment methods such as credit cards and third-party payment systems. 

Coin & Market Pairs

What’s the difference between centralized cryptocurrency exchanges (CEX) and decentralized finance exchanges (DEX)?

Centralized exchanges (CEX) are traditional platforms that operate under a central authority, while a decentralized exchange (DEX) allows users to trade directly from their wallets without a central authority. Centralized exchanges have the added benefit of simpler platform customization, target a wider market due to their speed and user-friendly design. A CEX is generally best suited for conducting business.

Coin & Market Pairs

How does HollaEx ensure security for its users?

HollaEx implements robust security measures for crypto listings and trading, such as two-factor authentication, encryption, and smart contracts, to safeguard users' digital currency and personal data. Regular updates and security feature enhancements are provided to maintain a secure environment.

Coin & Market Pairs


Getting Listed - Adding Custom Tokens to Your Exchange

Listing new and custom tokens is easy with HollaEx, this video shows the creation of a new token and then the steps to get it live on ready to trade.

A Quick Video on Quick Trade

Quick Trade is the simplest method of trading crypto on HollaEx exchanges, this video shows how simple setting up and executing Quick Trade deals is.

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